Conducting business in China : an intellectual property perspective
- Lei Mei.
- Oxford [U.K.] ; New York : Oxford University Press, c2012.
- Physical description
- ix, 283 p. : ill. ; 24 cm.
Law Library (Crown)
|KNQ1155 .M45 2012||Unknown|
- Mei, Lei.
- Includes bibliographical references and index.
- IP practice in the new global economy
- China's IP system and trade regulations
- Learning business and legal cultures in China
- IP conflicts in Sino-U.S. business transactions
- Extracting IP values in cross-border transactions
- Understanding business implications of international IP practice
- Developing IP strategies for structuring successful business deals
- Future of the China-related IP practice.
- Publisher's Summary
- With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.
(source: Nielsen Book Data)
- Publication date
- 9780199760220 ((pbk.) : alk. paper)
- 0199760225 ((pbk.) : alk. paper)
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