Life stages of the museum visitor : building engagement over a lifetime
- by Susie Wilkening and James Chung.
- Washington, DC : AAM Press, c2009.
- Physical description
- xvi, 163 p. : ill. (some col.) ; 26 cm.
- Generational dynamics at play
- The research
- The changing face of America
- Museum advocates, part I: who are they?
- Museum advocates, part II: where do they come from?
- The challenge of moms
- "We've outgrown museums: middle-school students
- Generation Y
- Older women, the dream visitors
- Older men: amazing grace
- Six trends.
- Publication date
- "The American Association of Museums."
- Includes indexes.
- 9781933253138 (pbk.)
- 1933253134 (pbk.)