Communication research methods
- Gerianne Merrigan (San Francisco State University), Carole L. Huston (University of San Diego).
- Fourth edition.
- New York, NY : Oxford University Press, 
- Copyright notice
- Physical description
- xxvi, 374 pages : illustrations ; 26 cm
- Includes bibliographical references (pages 339-361) and index.
- Part 1. The What and Why of Communication Research
- 1. Introduction to Communication Research
- 2. Three Paradigms of Knowing
- 3. Ethics and Research
- Part 2. How to Explain and Predict Communication
- 4. Making Arguments for Association and Causality
- 5. Measuring and Designing Quantitative Social Science Research
- 6. Experimental Research: Predicting Causes and Effects
- 7. Survey Research: Explaining and Predicting Attitudes and Behaviors
- 8. Content Analysis: Explaining and Interpreting Message Categories
- 9. Analyzing and Interpreting Quantitative Data
- 10. Conversation Analysis: Explaining Talk's Structure and Function
- Part 3. How to Interpret, Evaluate and Reform Communication11. Making Arguments for Multiple Plausible Realities
- 12. Interviews and Focus Groups: Interpreting Guided Responses
- 13. Ethnography: Interpreting and Evaluating Cultural Communication
- 14. Discourse Analysis: Interpreting & Evaluating Language-in-Use
- 15. Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts
- 16. Critical Studies: Evaluating and Reforming Ideologies.
- (source: Nielsen Book Data)
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.
(source: Nielsen Book Data)
- Publication date
- Copyright date
- 9780190652746 (paperback ; acid-free paper)
- 0190652748 (paperback ; acid-free paper)
- 9780190652760 (electronic book)
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