Microeconomics for managers
- Responsibility
- David M. Kreps.
- Edition
- Second edition.
- Publication
- Princeton, New Jersey : Princeton University Press, [2019]
- Copyright notice
- ©2019
- Physical description
- xvi, 498 pages : illustrations (some color) ; 27 cm
Available online
Course reserve
- Course
- BUS PERM RES -- Business Library Permanent Reserve
- Instructor(s)
- Bus Lib - Reserves
- Course
- MGTECON-203-01 -- Managerial Economics - Accelerated
- Instructor(s)
- Skrzypacz, Andrzej
At the library

Business Library
On reserve at Business Library
Permanent reserve: Ask at circulation desk
Stacks
Request (opens in new tab)
Call number | Status |
---|---|
HB172 .K746 2019 | 2-hour loan |
HB172 .K746 2019 | 2-hour loan |
HB172 .K746 2019 | 2-hour loan |
Call number | Status |
---|---|
HB172 .K746 2019 SUPPL | Unknown |
Call number | Status |
---|---|
HB172 .K746 2019 | Unknown |
More options
Description
Creators/Contributors
- Author/Creator
- Kreps, David M.
Contents/Summary
- Bibliography
- Includes bibliographical references and index.
- Summary
-
A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more.
(source: Nielsen Book Data) - Supplemental links
- micro4managers.stanford.edu
Subjects
- Subjects
- Microeconomics.
- Industrial management.
Bibliographic information
- Publication date
- 2019
- ISBN
- 0691182698
- 9780691182698