The concise encyclopedia of communication
- Responsibility
- edited by Wolfgang Donsbach.
- Publication
- Malden, MA : Wiley Blackwell, 2015.
- Physical description
- 1 online resource.
More options
Description
Creators/Contributors
- Contributor
- Donsbach, Wolfgang, 1949- editor.
Contents/Summary
- Bibliography
- Includes bibliographical references and index.
- Contents
-
- Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural.
- Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building.
- Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.
- Summary
- This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.
Subjects
Bibliographic information
- Publication date
- 2015
- ISBN
- 9781118789230 electronic bk.
- 1118789237 electronic bk.
- 9781118789315 electronic bk.
- 1118789318 electronic bk.
- 9781118789308 (cloth)
- 9781118789353
- 1118789350
