Survey research in the United States : roots and emergence, 1890-1960
- Responsibility
- Jean M. Converse.
- Imprint
- Berkeley : University of California Press, ©1987.
- Physical description
- xv, 564 pages ; 24 cm
Description
Creators/Contributors
- Author/Creator
- Converse, Jean M., 1927-
Contents/Summary
- Bibliography
- Includes bibliographical references (pages 419-545) and index.
- Contents
-
- The reformist ancestor of policy: the social survey
- The more elegant ancestor of science: attitude measurement in psychology and sociology
- The most direct line, business: market research and opinion polling
- The prewar years: academic entrepreneurs and survey/poll data
- The wartime experience in policy research
- The wartime experience in science (I)
- The wartime experience in science (II)
- General perspectives and anticipations
- The Bureau of Applied Social Research: the first wave
- The National Opinion Research Center: from the margins of commercial polling
- The Survey Research Center at Michigan: from the margins of government
- The academic establishment of survey research: a summary and evaluation.
Subjects
Bibliographic information
- Publication date
- 1987
- ISBN
- 0520053990
- 9780520053991
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