Advertising-selling interactions

Responsibility
William R. Swinyard and Michael L. Ray.
Imprint
[Stanford] : Graduate School of Business, Stanford University, 1976.
Physical description
20, [1] leaves : ill ; 28 cm.
Series
Research paper (Stanford University. Graduate School of Business) ; no. 318.

Browse related items

Start at call number:
Librarian view | Catkey: 10031577