Advertising-selling interactions
- Responsibility
- William R. Swinyard and Michael L. Ray.
- Imprint
- [Stanford] : Graduate School of Business, Stanford University, 1976.
- Physical description
- 20, [1] leaves : ill ; 28 cm.
- Series
- Research paper (Stanford University. Graduate School of Business) no. 318.
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Business Library
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| Call number | Note | Status |
|---|---|---|
| HF5006 .S72 NO.318 |
Description
Creators/Contributors
- Author/Creator
- Swinyard, William R.
- Contributor
- Ray, Michael L.
Contents/Summary
- Bibliography
- Includes bibliographical references (leaf [21]).
Subjects
- Subjects
- Advertising.
- Sales promotion.
Bibliographic information
- Publication date
- 1976
- Series
- Stanford University. Graduate School of Business. Research paper, no. 318
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