The chain reaction effects of advertising on attitude
- by Youjae Yi.
- Physical description
- ix, 224 leaves, bound : ill ; 28 cm.
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|HF5006.S7 Y53||In-library use|
- Yi, Youjae.
- Bibliography: leaves 167-175.
- Publication date
- "May 1987."
- Thesis (Ph.D.)--Stanford University, 1987.
- Related Work
- Stanford University. Graduate School of Business Dissertation. 1987.
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