Encyclopedia of major marketing campaigns. Volume 2.
- Responsibility
- Thomas Riggs, editor.
- Imprint
- Detroit, Mich. : Thomson Gale ; London : Thomson Learning [distributor], 2007.
- Physical description
- xxii, 1,947 p. : ill ; 29 cm.
Available online
At the library
Business Library
Offsite stacks
Request (opens in new tab)
| Call number | Note | Status |
|---|---|---|
| HF5837 .E53 2007 |
More options
Description
Creators/Contributors
- Contributor
- Riggs, Thomas, 1963-
Contents/Summary
- Publisher's summary
-
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
(source: Nielsen Book Data)
Subjects
- Subjects
- Marketing > Encyclopedias.
- Advertising campaigns > Case studies.
Bibliographic information
- Publication date
- 2007
- Note
- Includes bibliographic references and index.
- ISBN
- 0787673560 (hbk.)
- 9780787673567
Browse related items
Start at call number:
