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Two "Money" reporters at USA Today uncover the secrets behind big successes such as Corona beer, Florida Power and Light, Motorola, and "Roseanne". Hillkirk and Jacobson show the risk-takers, the deal-makers and the creative masterminds behind 30 high-profile business, media and entertainment triumphs.
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magazine, John McCormack teaches how to motivate people; how to set impossible goals--and reach them; how to make the most enlightened management the most profitable; and how to make visions come true. McCormack's book proceeds will go to a college fund for the education of his employees' children.
(source: Nielsen Book Data)

• Partial table of contents: Robert Morris: America's First Financier. Cyrus McCormick's Reaper and the Industrialization of Farming. John D. Rockefeller and the Modern Corporation. Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership. Walt Disney and his Family-Entertainment Empire. Ray Kroc, McDonald's, and the Fast-Food Industry. Betting the Company: Joseph Wilson and the Xerox
• 914. American Express and the Charge Card. Mary Kay Ash and her Corporate Culture for Women. Sam Walton, Wal-Mart, and the Discounting of America. The Turnaround at Harley-Davidson. Kohlberg Kravis Roberts & Co. and the Leveraged Buyout. William Gates and the Dominance of Microsoft. Notes on Sources. Index.
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What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
(source: Nielsen Book Data)

This work reveals the marketing secrets of the most successful companies in America. The authors researched nearly 100 top companies to discover their secrets of success. What they found was that real marketing had little to do with the rules and precepts of marketing theory. They found that these companies had one characteristic in common - adaptability. They see change as an ally, a force not to be feared, but welcomed and exploited. The book profiles more than 36 companies - showing how OshKosh, which for 80 years sold clothes to farmers, rapidly switched its market, so that kids clothing now constitutes 96% of their business; or how Rubbermaid learned to move a product from concept to store shelf in 20 weeks and has nine successes out of ten new product introductions - exposing their best and finest marketing techniques. Gene Walden is the author of "The 100 Best Stocks to Own in America", and the co-author of "Winning with your Stockbroker in Good Times and Bad".
(source: Nielsen Book Data)

The Oz Principle explores how people in business suffer from the same feelings of anxiety and helplessness that beset the characters in The Wizard of Oz. It shows how to break through above the line with an attitude of accountability that empowers employees to overcome problems, excuses, and biases, to achieve enviable results.
(source: Nielsen Book Data)

• Prologue: Uncovering Your Concerns, Anxieties, and Fears
• 1. Thriving with Less Supervision
• 2. Collaborating in a Team Culture
• 3. Succeeding in a Quality-Focused Organization
• 4. Surviving During a Downsizing
• 5. Staying Flexible During Mergers and Acquisitions
• 6. Working with Diverse Co-Workers
• 7. Making the Most of an Overseas Assignment
• 8. Sharing the Gains of the New Pay Strategies Summary: The Six Keys for Success in Trying Times.
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Continual change, increased competition, and an uncertain future make today's oragnizations challenging and sometimes terrifying. Kenneth N. Wexley and Stanley Silverman tackle the sources of fear head on: functioning amid downsizing, working with less supervision and in team cultures, accepting diversity in the workplace, stepping up to the challenge of international competition, surviving mergers and acquisitions. In each case, the authors present positive, practical solutions to the problems American workers face, and show people how to adapt to change and succeed in today's turbulent business world.
(source: Nielsen Book Data)

• * Introduction * The Ceiling and the Wall: The Double Barrier to the Top * Up or Out: How Women Succeed, How They Derail * Perception Is Reality: The Narrow Band of Acceptable Behavior * Lessons for Success I: Its Not Enough to Work Hard * Lessons for Success II: Its Not Enough to Work Smart * Breaking the Class Ceiling: Making It to General Management * Hitting the Wall: Facing Limits, Finding Alternatives * The Future: Can Women Make It To The Top? * Epilogue: Where Are They Now?
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The ground-breaking study of women executives in fortune 100-sized companies, updated for the 1990s. At a time when women have more tools than ever before to help them break through the glass ceiling, including the governments Glass Ceiling Initiative and the 1991 Civil Rights Act, far too many remain trapped beneath it. Based on the ground-breaking three-year study of female executives that brought the glass ceiling to national attention, this book examines the factors that determine success or derailment in the corporate environment, reveals how the executive environment is different for women, and looks at the new obstacles along the road to the top.Vital reading for every woman in business and for every employer and manager now responsible for the removal of advancement barriers for women, Breaking the Glass Ceiling explodes the long-held myths and provides practical advice on how to smash the glass ceiling.
(source: Nielsen Book Data)
Women compose nearly half of today's workforce, are in more management positions than ever before, and have reached every level of the Fortune 500--except the most important ones. This book explodes long-held myths and provides practical advice on the first steps needed to effectively break the glass ceiling.
(source: Nielsen Book Data)

• Minority business success is a national priority
• To succeed is to survive, prosper, and grow to scale
• Government must refocus on inclusion
• Corporations should refocus on development, not procurement
• Support organizations should refocus on core mission
• Minority business success requires leadership and direction.

In "Minority Business Success, " authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
(source: Nielsen Book Data)

• Minority business success is a national priority
• To succeed is to survive, prosper, and grow to scale
• Government must refocus on inclusion
• Corporations should refocus on development, not procurement
• Support organizations should refocus on core mission
• Minority business success requires leadership and direction.

In "Minority Business Success, " authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
(source: Nielsen Book Data)

This short business novel features a regular guy in a management position searching for the right way to keep his business afloat. The book gives readers a clear process to improve and manage performance, deal with competitors' strategies, address safety issues, create effective operations, and cope with corporate policies.
(source: Nielsen Book Data)

• A Winning Strategy Needs to Be Destructive. What is Strategic Thinking? Obstacles to Strategic Thinking. Crafting the Future Profile of the Organization. Questions Often Asked About the Concept of Strategic Drive. Articulating the Business Concept of the Enterprise. Nurturing Key Strategic Areas of Excellence. The Concept of Strategic Leverage. The Ultimate Strategy: Control of the Sandbox. Strategy Deployment. Strategic Product Innovation: The Lifeblood of Corporate Longevity. Market Fragmentation: The Future of Successful New Product Innovation. Alliances and Acquisitions: The Pursuit of Phantom Synergies. The Logistics of the Strategic Thinking Process.
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Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
(source: Nielsen Book Data)

• Getting started
• financing
• hiring and motivating staff
• networking
• maximizing publicity and advertising
• collecting money effectively and professionaly
• Wesman's own "Notebook System"
• 18 sharkproof strategies for entrepreneurial success. (Part contents.).
• (source: Nielsen Book Data)

For the 7.7 million women business owners in this country and the millions who dream of owning their own businesses, this "clear and concise blueprint" ("The New York Times") provides all the practical tools needed to turn those dreams into a profitable reality.
(source: Nielsen Book Data)