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101 catalog results

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1 online resource (xxi, 481 pages)
  • Data Management
  • Descriptive Analysis
  • Chi-Square Test and Its Application
  • Correlation Matrix and Partial Correlation: Explaining Relationships
  • Regression Analysis and Multiple Correlations: For Estimating a Measurable Phenomenon
  • Hypothesis Testing for Decision-Making
  • One-Way ANOVA: Comparing Means of More than Two Samples
  • Two-Way Analysis of Variance: Examining Influence of Two Factors on Criterion Variable
  • Analysis of Covariance: Increasing Precision in Comparison by Controlling Covariate
  • Cluster Analysis: For Segmenting the Population
  • Application of Factor Analysis: To Study the Factor Structure Among Variables
  • Application of Discriminant Analysis: For Developing a Classification Model
  • Logistic Regression: Developing a Model for Risk Analysis
  • Multidimensional Scaling for Product Positioning.
This book provides readers with a greater understanding of a variety of statistical techniques along with the procedure to use the most popular statistical software package SPSS. It strengthens the intuitive understanding of the material, thereby increasing the ability to successfully analyze data in the future. The book provides more control in the analysis of data so that readers can apply the techniques to a broader spectrum of research problems. This book focuses on providing readers with the knowledge and skills needed to carry out research in management, humanities, social and behavioural sciences by using SPSS.
(source: Nielsen Book Data)9788132207856 20160615
dx.doi.org SpringerLink
ix, 111 p. : ill. ; 22 cm.
  • 1. Social Survey: Basic Issues-- 2. Sampling: Probability or Random Methods-- 3. Non-probability Sampling Methods-- 4. Gaining Access to the Relevant Group-- 5. Focusing Survey Topics and Questions-- 6. The Relationship between Questions and Answers-- 7. Refining the Question-- 8. The Trialling Stage-- 9. Designing Questionnaires and Interview Schedules-- 10. The Piloting Stage-- 11. Running the Main Study-- 12. Descriptive Data Analysis-- 13. Statistical Analysis-- 14. Content Analysis-- 15. Interpretation and Writing up.
  • (source: Nielsen Book Data)9780826496300 20160528
Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in "Small -Scale Social Survey Methods". In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. "The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
(source: Nielsen Book Data)9780826496300 20160528
Green Library
46 p. ; 30 cm.
Green Library
64 p. ; 30 cm.
Green Library
xi, 469 p. : ill. ; 24 cm.
  • Acknowledgements 1. Introduction Part One: Interactional Analysis 2. Using Behavioral Coding to Indentify Cognitive Problems with Survey Questions(Floyd Jackson Fowler Hr., and Charles F. Cannell) 3. Questionnaire Pretesting: Computer-Assisted Coding of Concurrent Protocols(Ruth N. Bolton and Tima M, Bronkhorst) 4. From Paradigm to Prototype and Back Again: Interactive Aspects of Cognitive Processing in Standardized Survey Interviews(Nora Cate Schaffer and Douglas W. Maynard) Part Two: Verbal Protocols 5. The Validity and Consequnces of Verbal Reports About Attitudes (Timothy D. Wilson, Suzanne J. LaFleur, and D. Eric Amderson) 6. Expanding and Enhancing the Use of Verbal Protocols in Survey Research(Barbara Bickart and E. Marla Felcher) 7. Integrating Questionnaire Design with a Cognitive Computational Model of Human Question Answering(Arthur C. Graesser. Sailaja Bommareddy, Shane Swamer, and Jonathon M. Golding) Part Three: Other Methods for Determining Cognitive Processes 8. Cognitive Interviewing Techniques: In the Lab and in the Field(Theresa J. DeMaio and Jennifer M. Rothgeb) 9. Cognitve Techniques in Interviewing Older People(Jared B. Jobe, Donald M. Kellerm, and Albert F. Smith) 10. An Individual Differences Perspective in Assessing Cognitive Processes(Richard E. Petty and W. Blair G. Jarvis) 11. A Coding System for Appraising Questionnaires(Judith T, Lessler and Barbara H. Forsyth) 12. Exemplar Generation: Assessing How Respondents Give Meaning to Rating Scales(Thomas M. Ostrom and Katherine M. Gannon) 13. The How and Why of Response Latency Measurement in Telephone Surveys(John N. Bassili) 14. Implicit Memory and Survey Measurement(Mahzarin R. Banji, Irene V. Blair, and Norbert Schwarz) 15. Use of Sorting Tasks to Assess Cognitive Structures(Marilynn B. Brewer and Layton N. Lui) Part Four: Conclusion 16. How Do We Know What We Think They Think Is Really What They Think?(Robert M. Groves).
  • (source: Nielsen Book Data)9780787901455 20160528
This volume, edited by authorities on survey research, looks at the changing techniques used to determine and measure cognitive and communicative processes in survey response. A summary and evaluation of these ways of understanding respondents, this book presents developments that should be of use to researchers and students.
(source: Nielsen Book Data)9780787901455 20160528
Green Library
xiv, 304 p. : ill. ; 24 cm.
  • 1. Introduction. 2. Methods for Determining Cognitive Processes and Questionnaire Problems. 3. Answering a Survey Question: Cognitive and Communicative Processes. 4. Psychological Sources of Context Effects in Survey Measurement. 5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement. 6. Order Effects Within a Question: Presenting Categorical Response Alternatives. 7. Autobiographical Memory. 8. Event Dating. 9. Counting and Estimation. 10. Proxy Reporting. 11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.
  • (source: Nielsen Book Data)9780787901202 20160528
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
(source: Nielsen Book Data)9780787901202 20160528
Green Library
80 p. ; 22 cm.
  • Strategies of Experience and Research The Experimental Evidence The Tools at Hand.
  • (source: Nielsen Book Data)9780803927438 20160528
Survey Questions is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing survey questions.
(source: Nielsen Book Data)9780803927438 20160528
Green Library, Education Library (Cubberley)
157 p. ; 23 cm.
SAL3 (off-campus storage)
1 online resource : illustrations (black and white)
  • Chapter 1. Introduction Chapter 2. Planning the Digital Survey Chapter 3. Sampling Chapter 4. Writing Survey Questions Chapter 5. Designing and Developing the Survey Instrument Chapter 6. Conducting the Survey Chapter 7. Processing and Analyzing the Survey Data Chapter 8. Reporting the Survey Results Chapter 9. Concluding Comments Appendix A: American Association for Public Opinion Research, Code of Ethics Appendix B: Commonly Used Survey Questions.
  • (source: Nielsen Book Data)9781412992251 20160704
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
(source: Nielsen Book Data)9781412992251 20160704
xix, 242 p. : ill. ; 23 cm.
  • Introduction
  • Planning the online survey
  • Sampling
  • Writing survey questions
  • Developing the survey instrument
  • Conducting the survey
  • Processing and analyzing the survey data
  • Reporting the survey results
  • Concluding comments.
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
(source: Nielsen Book Data)9781412992251 20160606
Law Library (Crown)
viii, 162 p. : ill. ; 23 cm.
  • Introduction Views on Interviews: A Sceptical Review Practical Aspects on Interview Studies A Metaphor Approach Rethinking Interviews: New Metaphors for Interviews Reflexivity: A Framework Implications for Research Practice Conclusion.
  • (source: Nielsen Book Data)9780857022585 20160605
Researchers conducting interviews in the social sciences quickly find that there is no single best way to approach their task. This text offers a critique of traditional interviewing practices and provides a framework for thinking about issues such as trustworthiness, identity and language in a conceptual rather than technical context, allowing you to develop your own reflexive practice. The research interview is in with the brick and mortar of qualitative research, and is one of the routine methods of obtaining knowledge of individuals, groups and organizations. Through the use of eight original metaphors drawing on trends in language, subject and discourse, this cutting-edge text will encourage you to question the interpretive nature and theoretical underpinnings not only of your interview method, but of the knowledge which is conveyed through it. This text is essential reading for postgraduate students of qualitative methods and researchers looking to more clearly conceptualise their interviewing practice and explore its theoretical basis.
(source: Nielsen Book Data)9780857022585 20160605
Green Library
xiii, 177 p. ; 24 cm.
  • List of Tables ix Preface xi Chapter One: Population-Based Survey Experiments A Hybrid Methodology for the Social Sciences 1 PART I: TREATMENTS FOR POPULATION-BASED EXPERIMENTAL DESIGNS 23 Chapter Two: Treatments to Improve Measurement 25 Chapter Three: Direct and Indirect Treatments 37 Chapter Four: Vignette Treatments 54 Chapter Five: Treatments in the Context of Games 68 PART II: EXECUTION AND ANALYSIS 81 Chapter Six: Execution of Population-Based Survey Experiments 83 Chapter Seven: Analysis of Population-Based Survey Experiments 108 PART III: SITUATING POPULATION-BASED SURVEY EXPERIMENTS 129 Chapter Eight: External Validity Reconsidered 131 Chapter Nine: More Than Just Another Method 155 Bibliography 161 Index 173.
  • (source: Nielsen Book Data)9780691144528 20160605
Population-based survey experiments have become an invaluable tool for social scientists struggling to generalize laboratory-based results, and for survey researchers besieged by uncertainties about causality. Thanks to technological advances in recent years, experiments can now be administered to random samples of the population to which a theory applies. Yet until now, there was no self-contained resource for social scientists seeking a concise and accessible overview of this methodology, its strengths and weaknesses, and the unique challenges it poses for implementation and analysis. Drawing on examples from across the social sciences, this book covers everything you need to know to plan, implement, and analyze the results of population-based survey experiments. But it is more than just a "how to" manual. This lively book challenges conventional wisdom about internal and external validity, showing why strong causal claims need not come at the expense of external validity, and how it is now possible to execute experiments remotely using large-scale population samples. Designed for social scientists across the disciplines, "Population-Based Survey Experiments" provides the first complete introduction to this methodology. It offers the most comprehensive treatment of the subject. It features a wealth of examples and practical advice. It reexamines issues of internal and external validity. It can be used in conjunction with downloadable data from online for design and analysis exercises in the classroom.
(source: Nielsen Book Data)9780691144528 20160605
Green Library
xiii, 177 p.
  • Population-based survey experiments
  • A hybrid methodology for the social sciences
  • Treatments for population-based experimental designs
  • Treatments to improve measurement
  • Direct and indirect treatments
  • Vignette treatments
  • Treatments in the context of games
  • Execution and analysis
  • Execution of population-based survey experiments
  • Analysis of population-based survey experiments
  • Situating population-based survey experiments
  • External validity reconsidered
  • More than just another method.
xii, 194 p. : ill. ; 24 cm.
  • CHAPTER ONE: INTRODUCTION What Is a Survey? Why Is a Book Specific to Online Survey Research Needed? When Should an Online Survey Be Used? Online Survey Studies Summary CHAPTER TWO: PLANNING THE ONLINE SURVEY E-Mail Surveys Internet/Intranet (Web Page) Surveys What to Consider When Buying Survey Software and Selecting a Web Survey Host Survey Objectives Survey Timelines Survey Research Ethics Summary CHAPTER THREE: SAMPLING Populations and Samples Sampling Techniques for Internet Surveys Sources of Error in Online Surveys Summary CHAPTER FOUR: WRITING SURVEY QUESTIONS General Considerations Validity of Measurement Respondent-Centered Threats to Validity Question Format and Wording Level of Measurement Demographic Questions Pretesting Summary CHAPTER FIVE: DESIGNING AND DEVELOPING THE SURVEY INSTRUMENT Questionnaire Design Making Your Survey Accessible to Everyone Ensuring That Participants Respond Only Once Summary CHAPTER SIX: CONDUCTING THE SURVEY Methods of Recruitment Increasing the Response Rate Thank-You Notes Summary CHAPTER SEVEN: PROCESSING AND ANALYZING THE SURVEY DATA Planning for Data Analysis Tracking the Surveys Creating a Codebook for E-Mail Surveys Data Cleaning Data Transformation Descriptive Statistics Inferential Statistics Summary CHAPTER EIGHT: REPORTING THE SURVEY RESULTS Preliminary Considerations Format of a Survey Report Oral Presentations Poster Session Presentations Visual Aids Matching Survey Results to Type of Display Distributing Results Using a Web-Based Survey Development Tool Summary CHAPTER NINE: CONCLUDING COMMENTS Opportunities and Challenges in Online Survey Research Benefits of Online Surveys The Future of Online Survey Research.
  • (source: Nielsen Book Data)9781412937542 20160528
Serving as a comprehensive guide for anyone wishing to conduct online survey research, this book fills a considerable niche in the methodological literature. While other research methods texts contain chapters covering online administration of surveys, few adequately address the specific opportunities and challenges inherent in conducting surveys online.
(source: Nielsen Book Data)9781412937542 20160528
Green Library
xv, 262 p. : ill. ; 24 cm.
A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
(source: Nielsen Book Data)9780821363928 20160605
Green Library
viii, 143 p. : ill. ; 27 cm.
  • Questions and Answers The Process of Questionnaire Construction Open- and Closed-End Questions Constructing and Wording Questions Rating Scales Asking Specific Questions Questionnaire Structure and Evaluation.
  • (source: Nielsen Book Data)9780761916413 20160528
Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.
(source: Nielsen Book Data)9780761916413 20160528
Green Library
ii, 268 p. : ill ; 28 cm.
SAL3 (off-campus storage)
xviii, 269 pages : illustrations ; 24 cm
  • 1. Scales in Surveys Introduction An Overview of the Survey Scale Development Process Attitudes, Knowledge, and Behaviors Key Qualities of a Survey Scale: Reliability and Validity Further Reading Chapter Exercises 2. Adopting or Adapting an Existing Scale Introduction Reviewing Potential Instruments for Adoption or Adaptation The Mental Measurements Yearbook: A Source for Reviews of Instruments Plagiarism and Copyright Infringement Further Reading Chapter Exercises 3. Establishing a Framework for the Development of a Survey Scale Introduction Elements and Format Functions of the Conceptual Framework in the Development of a Survey Scale Construction of a Conceptual Framework Further Reading Chapter Exercises 4. Item-Writing Guidelines Introduction Addressing Relevance Addressing Audience Addressing Language Addressing Item Structure Addressing Conventions Guidelines Specific to Item Type Number of Items Further Reading Chapter Exercises 5. Development of Response Scales Introduction Length of the Item Response Scale Numeric and Verbal Response Labels The Questionable Middle Position Further Reading Chapter Exercises 6. Formatting and Reviewing Introduction Survey Format and Administration Method Item Formats Specific to Administration Methods Complete Reviews and a Pilot of the Survey Scale Further Reading Chapter Exercises 7. Analysis of Survey Scale Data Introduction Levels of Measurement Frequencies Measures of Central Tendency Measures of Variability Measures of Association Obtaining Descriptive Statistics Further Reading Chapter Exercises 8. Investigating Scale Quality Introduction Field Testing Response Distributions: Item Quality Investigating Reliability Investigating Validity Further Reading Chapter Exercises 9. Factor Analysis Introduction General Purposes and Processes Associated with Factor-Analytic Procedures Testing Assumptions Dimensionality Extraction: Principal Axis Factoring Determining the Number of Factors (Model Selection) Rotation How to Interpret Factor Solutions Calculating Factor Scores Sample Size Steps after EFA How to Obtain an EFA Model Further Reading Chapter Exercises 10. Documenting the Development of the Survey Scale Introduction Determining the Need for a Data Display Developing Tables Table Structure Table Data Developing Graphs Structure of a Graph Organization of Data in a Graph Narrative about Table or Graph Concluding Thoughts Further Reading Chapter Exercises Appendix. Analysis of Data: Inferential Statistics Introduction Sampling Inferential Statistics Inferential Procedures Nonparametric Inferential Statistics Further Reading Appendix Exercises Sample Solutions to Chapter Exercises Glossary of Key Terms References Author Index Subject Index About the Authors.
  • (source: Nielsen Book Data)9781462526970 20161003
Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. Pedagogical Features: *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.
(source: Nielsen Book Data)9781462526970 20161003
Green Library
239 pages : illustrations (black & white) ; 22 cm
The accuracy of a survey is directly affected by how the survey is presented, how the questions are worded, and what the format is for responses. In addition, survey methods continue to develop at an accelerating rate to keep step with technological demands. Consequently, research on survey methods themselves is essential to ensuring accurate data. Survey Measurements presents the most up to date findings in this field. Exploring the effects of survey question format and survey type on data quality as well as developments in the treatment of missing data, an international collection of contributors addresses such key topics as motivated misreporting; audio-recording of open-ended questions; framing effects; multitrait-multimethod matrix modeling; web, mobile web, and mixed-mode research; experience sampling; estimates of change; and multiple imputation. This book will be a vital resource for teachers and students of survey methodology, advanced data analysis, applied survey research, and a variety of disciplines including the social sciences, public health research, epidemiology, and psychology.
(source: Nielsen Book Data)9783593502809 20160619
Green Library


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