- Part 1 - What is a focus group?
- Chapter 1: Outlining the focus group
- Chapter 2: Dealing with ethical challenges
- Part 2 - Planning and designing
- Chapter 3: Designing a focus group research
- Chapter 4: Mixing the focus group with other techniques
- Chapter 5: Choosing and recruiting the focus group participants
- Chapter 6: Designing focus group tools
- Part 3 - Conducting
- Chapter 7: Moderating the focus group
- Chapter 8: Observing the focus group
- Chapter 9: Running the focus group
- Part 4 - Analysing and writing up
- Chapter 10: Transcribing and analysing the focus group content
- Chapter 11: Analysing the focus group relational and technical dimensions
- Chapter 12: Interpreting and reporting the focus group results Appendix - Tools References.
- (source: Nielsen Book Data)
Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group. .
(source: Nielsen Book Data)