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Charles Sanders Peirce (1839-1914) is rapidly becoming recognized as the greatest American philosopher. At the center of his philosophy was a revolutionary model of the way human beings think. Peirce, a logician, challenged traditional models by describing thoughts not as ""ideas"" but as ""signs, "" external to the self and without meaning unless interpreted by a subsequent thought. His general theory of signs -- or semiotic -- is especially pertinent to methodologies currently being debated in many disciplines.This anthology, the first one-volume work devoted to Peirce's writings on semiotic, provides a much-needed, basic introduction to a complex aspect of his work. James Hoopes has selected the most authoritative texts and supplemented them with informative headnotes. His introduction explains the place of Peirce's semiotic in the history of philosophy and compares Peirce's theory of signs to theories developed in literature and linguistics.
(source: Nielsen Book Data)

• List of illustrations Preface Acknowledgements Introduction Definitions Relation to philosophy and linguistics Structuralism Why study semiotics?
• 1 Models The Saussurean model Arbitrariness The relational system The Peircean model Jakobson's model Sign relations Symbolic relations Iconic relations Indexical relations The case of photography Mixed modes Types and tokens Rematerializing the sign Hjelmslev's model Reflections Further reading
• 2 Realities Categorization Language, thought, and reality Referentiality Referentiality Modality The word is not the thing Empty signifiers Reflections Further reading
• 3 Structures Horizontal and vertical axes The paradigmatic dimension The commutation test Oppositions Markedness Deconstruction Conceptual alignment The semiotic square The syntagmatic dimension Spatial relations Sequential relations Structural reduction Langue and parole Reflections Further reading
• 4 Codes The language model Digital and analogue codes Typologies Social codes Textual codes Genre Aesthetic realisms Invisible editing Interpretive codes Ways of reading Codification Limitations Reflections Further reading
• 5 Ways of meaning Rhetorical tropes Metaphor Metonymy Synecdoche Irony Master tropes Denotation and connotation Myth Reflections Further reading
• 6 Interactions Models of communication Context and relevance Communicative functions The positioning of the subject Modes of address Intertextuality Problematizing authorship No text is an island Intratextuality Textual framing Reflections Further reading
• 7 Perspectives Structuralist semiotics Poststructuralist semiotics The return of Saussure Social semiotics Cognitive semiotics Cartesian dualism Semiotic stances Mental representation Embodiment Methodologies An ecological and multimodal approach Reflections Further reading Going further Glossary References Index.
• (source: Nielsen Book Data)

*the most wide-ranging and accessible student guide to semiotics available *A clear, engaging and accessible text which is ideal for beginners, but can also be used as an invaluable reference guide for students throughout their academic careers *strong pedagogy: explanations are richly illustrated with examples and images to aid understanding and book clearly demonstrates how to apply and use concepts in analysis.
(source: Nielsen Book Data)

• Preface
• 1. What Is Semiotics?
• 1.1 Introduction 1.2 Historical Sketch 1.3 The Science of Meaning 1.4 Two Fundamental Models of the Sign 1.5 The Current Practice of Semiotics 1.6 Semiotics in the Global Village 1.7 Further Reading
• 2. Signs
• 2.1 Introduction 2.2 Defining the Sign 2.3 Symptoms and Signals 2.4 Icons 2.5 Indexes 2.6 Symbols 2.7 Names 2.8 Body, Mind, and Culture 2.9 Further Reading
• 3. Structure
• 3.1 Introduction 3.2 Paradigmatic and Syntagmatic Structure 3.3 Associative Structure 3.4 Structural Economy 3.5 Post-Structuralism 3.6 Modeling 3.7 Further Reading
• 4. Codes
• 4.1 Introduction 4.2 What Is a Code? 4.3 Opposition and Markedness 4.4 Types of Codes 4.5 Codes and Perception 4.6 Further Reading
• 5. Texts
• 5.1 Introduction 5.2 What Is a Text? 5.3 Narrative Texts 5.4 Visual Texts 5.5 Digital Texts 5.7 Texts, Mind, and Culture 5.8 Further Reading
• 6. Representation
• 6.1 Introduction 6.2 What Is Representation? 6.3 Representation and Myth 6.4 Online Knowledge Representation 6.5 Representation and Reality 6.5 Further Reading
• 7. Semiotics in the Internet Era
• 7.1 Introduction 7.2 The Simulacrum 7.3 Memes 7.4 Emojis 7.5 The Global Brain 7.6 Posthumanism 7.7 Further Reading
• 8. Applications
• 8.1 Introduction 8.2 Clothing 8.3 Food 8.4 Visual Rhetoric 8.5 The Quest for Meaning 8.6 Further Reading
• Glossary of Technical Terms Index.
• (source: Nielsen Book Data)

Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.
(source: Nielsen Book Data)

Charles S. Peirce (1839-1914) is widely recognized as America's greatest philosopher, the originator of pragmatism, and one of the founders of modern mathematical logic. He was also a pioneer in the field of "semiotics," the general theory of signs, and many have regarded him as the father of the contemporary form of the discipline. The volume is a specialized selection of unpublished writings spanning almost twenty years (1894-1913) that are essential to understand Peirce's views about signs, their classification, and the relations between semiotics and logical inquiry. It comprises twenty-two selections, a historico-critical introduction, and an apparatus of editorial annotations. The selections are prepared following the methods of scholarly editing of philosophical texts. The book will be of interest to graduate students and researchers working in areas such as Peirce studies, the history of American philosophy and pragmatism, logic and history of logic, the history of analytic philosophy, philosophy of language, semiotics, and language sciences

• I. Semiootika vaatevinklist. I.I. Tartu--Moskva koolkond: tekstist semiosfäärini