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• Acknowledgments
• 1. "They Do Say It's Real": An Introduction to Linen Postcards
• 2. Curt Teich and the Early History of Postcards
• 3. The Linen Postcard: Innovation and Aesthetics
• 4. Landscapes in Linen Postcards: A National Imaginary Portfolio I: Landscapes Representative Vistas The Southwest: A Regional Aesthetic Travel and Tourism Scenic People Resources Infrastructure and Transportation
• 5. Cityscapes in Linen Postcards: Images of Modernity Portfolio II: Cityscapes Overviews Skyscrapers Main Streets Landmarks Recreation World's Fairs Accommodations
• 6. From a Rearview Mirror: Contemporary Reflections Notes Illustration Credits Index.
• (source: Nielsen Book Data)

From the Great Depression through the early postwar years, any postcard sent in America was more than likely a "linen" card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold. Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images, often by means of manipulation-adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards-landscapes and cityscapes-that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard's subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images.
(source: Nielsen Book Data)

Over the last twenty years an increasing number of artists have turned to expressing themselves through postcards. Whether by way of installation, collage, addition to, or alteration of existing postcards, or the production of postcards themselves, many prominent artists employ the medium in some form. Artists' Postcards traces the origin of artists' fascination with postcards from the early 1900s but with a focus on the contemporary, revealing the significant number of artists who have made creative and unusual artworks in postcard form. With more than 400 images of postcards created by many well-known artists, Artists' Postcards is the first critical guide to the subject. From surrealists to Fluxus and conceptual artists, this book includes an array of historical and contemporary postcards by such artists as George Grosz, Bruce Nauman, Richard Long, David Hockney, Richard Hamilton, Susan Hiller, Joseph Beuys, Ben Vautier, Dieter Roth, Ray Johnson, Gordon Matta-Clark, Gavin Turk, Tacita Dean, Gilbert and George and Rachel Whiteread. Artists' Postcards will be of interest to artists and graphic designers, as well as to postcard collectors.
(source: Nielsen Book Data)