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1. Annual Conference proceedings [2009 - ]
- Annual Conference proceedings (Marketing Management Association. Annual Conference : Print)
- Marketing Management Association. Annual Conference.
- [Macomb, IL] : Marketing Management Association, [2009]-
- Description
- Journal/Periodical
- Chartered Institute of Marketing of Nigeria.
- Lagos : Chartered Institute of Marketing of Nigeria, 2002.
- Description
- Book — viii, 92 p. ; 22 cm.
- Online
SAL3 (off-campus storage)
SAL3 (off-campus storage) | Status |
---|---|
Stacks | Request (opens in new tab) |
HF5415.12 .N6 C43 2002 | Available |
3. The chartered marketer [1998 - ]
- Lagos : Certified Institute of Marketing of Nigeria, 1998-
- Description
- Journal/Periodical — v. : ill. ; 28 cm.
- Online
SAL3 (off-campus storage)
SAL3 (off-campus storage) | Status |
---|---|
Stacks
|
Latest: v.2:no.1 (2007:July/December) Request (opens in new tab) |
HF5415.12 .N6 C434 2007 JUL/DEC | Available |
HF5415.12 .N6 C434 2002:JUL-DEC | Available |
HF5415.12 .N6 C434 2002:JAN-JUN | Available |
HF5415.12 .N6 C434 2001:JAN-JUN | Available |
HF5415.12 .N6 C434 2000:JUN-DEC | Available |
- [Carbondale, Ill.] : Southern Illinois University at Carbondale,
- Description
- Journal/Periodical — v. ; 28 cm.
- Online
SAL3 (off-campus storage)
SAL3 (off-campus storage) | Status |
---|---|
Stacks
|
Request (opens in new tab) |
HF5415 .S696A INDEX 1973/1990 | Available |
- Cunningham, Andrea, author.
- New York : McGraw-Hill Education, [2018]
- Description
- Book — 1 online resource (1 volume) : illustrations
- Summary
-
- Foreword Preface Part I: The Principles of Positioning
- 1: Great Marketing Starts with Great Positioning
- 2: Core DNA Matters
- 3: Genetic Testing The DNA Test The Genotype Test
- 4: The Six Cs of Positioning
- 5: Positioning and Message Architecture
- 6: Activation
- 7: Genetic Engineering 8:Cutting-Edge Revolutions Part II: Aha! in Action: The Practice of Positioning
- 9: Tile: Delivering Peace of Mind
- 10: BuildingConnected: Cutting Through the Noise
- 11: Addepar: Weapon of Choice
- 12: Synaptics: The Human Interface Revolution
- 13: Retrotope: The Next Big Thing
- 14: OpenGov: Charisma in Action Conclusion Acknowledgments Index.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
- Blowfield, Ambrose.
- Bristol : SRA Books, 2017.
- Description
- Book — 1 online resource (75 pages)
- Summary
-
- Introduction--
- 1. The changing world of business--
- 2. Our journey--
- 3. The Profit Pillars of Marketing(TM)--
- 4. Marketing proposition: external analysis--
- 5. Marketing proposition: internal analysis--
- 6. Marketing communication: non-digital--
- 7. Marketing communication: digital--
- 8. Implementing your plan-- Conclusion-- The TMC Authority Guide Marketing Plan Template(TM)-- About the authors-- Who is THE Marketing Company?
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
- Neisser, Drew, author.
- [Place of publication not identified] : New Riders, [2016]
- Description
- Book — 1 online resource (1 volume) : illustrations
- Popky, Linda J., author.
- New York, NY : Routledge, 2016.
- Description
- Book — 1 online resource (1 volume) : illustrations Digital: data file.
- Summary
-
- The marketing landscape
- Competing for attention
- Striking the right chord
- Above the noise.
(source: Nielsen Book Data)
- Abingdon, Oxon : Routledge, 2015.
- Description
- Book — 1 online resource (vii, 352 pages) : illustrations
- Summary
-
- 1. Introduction: Does Marketing Need Reform? Jagdish N. Sheth and Rajendra S. Sisodia--
- Part 1. Mirror, Mirror on the Wall: Marketing's Image, Excess, and Resistance Problems--
- 2. Coming to Concurrence: Improving Marketing Productivity by Reengaging Resistant Consumers, J. Walker Smith--
- 3. The Image of Marketing, Jagdish N. Sheth, Rajendra S. Sisodia, and Adina Barbulescu--
- 4. Why Marketing Needs Reform, Johny K. Johansson--
- 5. Marketing Reform: The Case of Excessive Buying, Naresh K. Malhotra, Lan Wu, and Fred C. Allvine--
- Part 2. Are Marketing's Problems Self-Correcting?--
- 6. Does Reform Need Reform? Steven Brown--
- 7. The Morality of Markets, Marketing, and the Corporate Purpose, Debra Jones Ringold--
- 8. On Reforming Marketing: For Marketing Systems and Brand Equity Strategy, Shelby D. Hunt--
- 9. Does Marketing Need Reform? Personal Reflections, Russell S. Winer--
- 10. Reform, Reclamation, or Improvement: Reinventing Marketing, David W. Stewart--
- Part 3. Rethinking Marketing's Sacred Cows--
- 11. Challenging the Mental Models of Marketing, Yoram (Jerry) Wind--
- 12. Whither "Marketing"? Commentary on the AMA's New Definition of Marketing, Gregory T. Gundlach--
- 13. Interaction Orientation: The New Marketing Competency, V. Kumar and Girish Ramani--
- 14. Customer Advocacy: The Start of a New Paradigm in Marketing? Glen L. Urban--
- 15. Does Marketing Need to Transcend Modernism? A. Faut Firat and Nikhilesh Dholakia--
- 16. From Marketing to the Market: A Call for Paradigm Shift, Alladi Venkatesh and Lisa Penaloza--
- Part 4. Adjusting to Marketing's Changing Context--
- 17. Ethical Lapses of Marketers, Philip Kotler--
- 18. The Price Is Unfair! Reforming Pricing Management, Kent B. Monroe and Lan Xia--
- 19. Marketing to the New Customer Majority, David Wolfe--
- 20. Questions Marketers Need to Answer, Tim Ambler--
- 21. Marketing's Final Frontier: The Automation of Consumption, Jagdish N. Sheth and Rajendra S. Sisodia--
- 22. The Marketing-IT Paradox: Interactions from the Customer's Perspective, Pierre Berthon and Joby John--
- Part 5. Marketing and Its Stakeholders--
- 23. Making Marketing Accountable: A Broader View, Katherine N. Lemon and Kathleen Seiders--
- 24. Out of Sight and Out of Our Mind: What of Those Left Behind by Globalism? Russell Belk--
- 25. Expanding the Perspective: Making U.S. Marketing Relevant for the New World Order, Susan P. Douglas and C. Samuel Craig--
- 26. What Can Industrializing Countries Do to Avoid the Need for Marketing Reform? Kerry Chipp, Scott Hoenig, and Deon Nel--
- 27. Leveraging Marketing's Influence in Team and Group Settings, Anne Stringfellow and Sandy Jap--
- Part 6. Academia, Heal Thyself: Reforming Marketing Scholarship and Education--
- 28. The World of Marketing Thought: Where Are We Heading? William L. Wilkie--
- 29. Marketing: A Tale of Two Cities, Gary L. Lilien--
- 30. Marketing or Marketers: What or Who Needs Reforming? Rajiv Grover--
- 31. Revitalizing the Role of Marketing in Business Organizations: What Can Poor Academics Do to Help? Jagmohan S. Raju--
- 32. Does Marketing Need Reform School? Morris B. Holbrook--
- 33. Musings on the Need for Reform in Marketing, Rajan Varadarajan--
- Part 7. A New Mission for Marketing--
- 34. Marketing: A Perpetual Work in Progress, Frederick E. Webster, Jr.--
- 35. Recapturing Marketing's Mission, Leonard L. Berry and Ann M. Mirabito--
- 36. Holistic Marketing: A Broad, Integrated Perspective to Marketing Management, Kevin Lane Keller and Philip Kotler--
- 37. Back to the Future: Putting the People Back in Marketing, Steve J. Grove, Joby John, and Raymond P. Fisk--
- 38. Marketing Reform: A Meta-Analytic, Best Practice Frame for Using Marketing Metrics Effectively, John U. Farley and Praveen K. Kopalle--
- 39. Designing a Business from the Customer Back, Steven Haeckel--
- 40. How to Reform Marketing, Jagdish N. Sheth and Rajendra S. Sisodia-- About the Editors and Contributors-- Name Index-- * Subject Index.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
10. Absolute value : what really influences customers in the age of (nearly) perfect information [2014]
- Simonson, Itamar author.
- First edition. - New York, NY : HarperBusiness, [2014]
- Description
- Book — xv, 232 pages ; 24 cm
- Summary
-
- I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values
- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion
- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
(source: Nielsen Book Data)
- Online
Business Library
Business Library | Status |
---|---|
Stacks | Request (opens in new tab) |
HF5415 .S4969 2014 | Unknown |
HF5415 .S4969 2014 | Unknown |
11. El mercadeo a partir del mercado [2014]
- Torres Hurtado, Carlos, author.
- Bogotá, D.C. : CESA, Colegio de Estudios Superiores de Administración, [2014]
- Description
- Book — 1 online resource.
12. Mercadotecnia en 125 cápsulas [2014]
- Trujillo León, Andrea.
- 1a ed. - Mexico D.F. : LID Editorial Mexicana, 2014.
- Description
- Book — 1 online resource (1 volume) : illustrations.
- Summary
-
Esta obra es la recopilación de una serie de cápsulas transmitidas por radio a través de la estación Ultra 101.3. Conceptos claves, estrategias seguidas por empresas importantes, acciones concretas que el dueño de un negocio puede seguir, tendencias y recomendaciones son planteados por la autora en un lenguaje ágil y sencillo, de forma que cualquiera que nunca ha tenido contacto con este mundo pueda introducirse fácilmente en los recovecos de la mercadotecnia y de los negocios. El objetivo final: facilitar la toma de decisiones a cualquier persona que esté incursionando en este campo.
- Delgado Ballester, Elena, author.
- Bogotá, D.C. : Ecoe Ediciones, [2012]
- Description
- Book — 1 online resource : illustrations.
14. Shi chang xue yuan li [1934]
- 市場學原理
- [Beijing : Beijing lang run shu dian you xian gong si, 2012] [北京 : 北京朗润书店有限公司, 2012]
- Description
- Book — 2, 1, 10, 324 p. ; 21 cm.
- Online
SAL1&2 (on-campus shelving)
SAL1&2 (on-campus shelving) | Status |
---|---|
East Asia Big Sets | Request (opens in new tab) |
AC149 .M56 2012 V.1442 | Unknown |
- Primera edición en lengua castellana. - Barcelona : Universitat Oberta de Catalunya, 2012.
- Description
- Book — 1 online resource (312 pages).
- Baena Graciá, Verónica, author.
- Primera edición en lengua castellana. - Barcelona : Universitat Oberta de Catalunya, 2011.
- Description
- Book — 1 online resource (209 pages).
- Oxford : Oxford University Press, 2011.
- Description
- Book — xi, 357 p. : ill. ; 24 cm.
- Summary
-
- INTRODUCTION
- Inside Marketing: Practices, Ideologies, Devices
- PART I: STUDYING MARKETING DIFFERENTLY
- 1. Marketing as a Monstrosity: the Impossible Place Between Culture and Economy
- 2. The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work
- 3. <"Market-things inside>": Insights from Progressive Grocer (United States, 1929-1959)
- PART II: MARKETING AS PERFORMANCE: TOOLS AND DEVICES
- 4. Convoking the Consumer in Person: The Focus Group Effect
- 5. Marketing as Surveillance: Assembling Consumers as Brands
- 6. Consumer Segmentation in Practice: An Ethnographic Account of Slippage
- 7. The Making of the Sensuous Consumer
- PART III: THE POLITICAL ECONOMY OF MARKETING PRACTICE
- 8. Modeling Blackness in Civil Rights America
- 9. Customer Co-Production from Social Factory to Brand: Learning from Italian Fashion
- 10. Flipping the Neighbourhood: Biopolitical Marketing as Value Creation for Condos and Lofts
- PART IV: THE DIFFUSION OF MARKETING IDEOLOGY AND ITS EFFECTS
- 11. Commercial Epistemologies of Childhood: 'Fun' and the Leveraging of Children's Subjectivities and Desires
- 12. Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good?
- 13. Neoliberal Experiments: Social Marketing and the Governance of Populations
- 14. Mapping the Future of Consumers
- PART V: AFTERWORD
- The Marketing Reformation Redux.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
- Online
-
- dx.doi.org Oxford Scholarship Online
- Google Books (Full view)
- Martínez Carrasco, Rafael Domingo, author.
- Trigésima segunda edición. - Madrid : Editorial Tébar, 2011.
- Description
- Book — 1 online resource (292 pages)
19. Retail marketing : negocios minoristas [2010]
- López, Marcela, author.
- [Buenos Aires, Argentina] : Nobuko, [2011]
- Description
- Book — 1 online resource : illustrations.
20. Enfoques del marketing [2010]
- Godínez Jiménez, Héctor author.
- Primera edición. - México, D.F. : Universidad Autónoma Metropolitana, 2010.
- Description
- Book — 376 pages : illustrations (some color) ; 21 cm
- Online
SAL3 (off-campus storage)
SAL3 (off-campus storage) | Status |
---|---|
Stacks | Request (opens in new tab) |
HF5415 .G579 2010 | Available |
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