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xxiv, 221 p. : ill. ; 26 cm.
  • An introduction to social media
  • Why social media is gaining traction with lawyers
  • Busting the legal profession's ten myths of social media
  • The categories of social media platforms
  • Choosing social media tools
  • Goal : networking and building relationships
  • Goal : locate information to support your areas of practice
  • Goal : gain competitive intelligence and customer feedback
  • Goal : showcase your expertise
  • Goal : branding yourself or your law practice
  • Goal : increasing SEO and improving the quality of leads
  • Getting setting up
  • Best practices
  • Social media concerns unique to large firms and trial lawyers
  • The ethics of social media
  • The legal issues related to social media.
Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.
(source: Nielsen Book Data)9781604429206 20160604
Law Library (Crown)
ix, 162 pages : illustrations ; 22 cm
  • Choosing a web host
  • Choosing and setting up a domain name
  • Installing and setting up WordPress
  • Choosing the look of your website
  • Manipulating a theme
  • Adding functionality through plugins
  • Adding functionality through widgets
  • Adding content
  • Search engine optimization
  • Ethics.
Law Library (Crown)
xvi, 213 pages : illustrations ; 26 cm
  • How branded networks operate
  • Taking the conversation off the website and onto collaborative platforms
  • Strategy and best practices to combine online marketing methods
  • Ethics of lawyer collaboration with branded networks
  • Background on online lawyer advertising.
Law Library (Crown)
pages 256-426 ; 26 cm
  • Facebook, Twitter, and LinkedIn--Oh my! : the ABA Ethics 20/20 Commission and evolving ethical issues in the use of social media / John G. Browning
  • Legal ethics, commercial practice, and the certainty imperative : a cautionary note / Diane Lourdes Dick
  • Should borders matter to the transactional lawyer / Shannon "A. J." Singleton
  • Technology : a motivation behind recent model rule revisions / Louise Lark Hill
  • Compromising loyalty (and how the ABA made things worse) / David F. Chavkin
  • When your client is an organization : some of the problems not resolved by Rule 1.13 / Thomas E. Rutledge.
Law Library (Crown)
vii, 179 p. : col. ill. ; 22 cm.
  • Introduction: The Facebook phenomenon and why lawyers are using Facebook
  • Glossary
  • Getting started : setting up your Facebook account
  • Optimizing your privacy and other settings
  • Creating your profile and managing your timeline
  • Establishing a page for your firm or practice
  • Friending effectively
  • Organizing friends with friend lists
  • Participating by updates, comments, likes and sharing
  • Participating through messages, groups and subscriptions
  • Monitoring your Facebook network
  • Learning about some other features you should know
  • Conclusion: Developing a strategic approach and three easy action steps
  • Ethics
  • Separating your personal from your professional presence
  • Facebook apps
  • Litigation and discovery
  • Tips
  • Resources.
Law Library (Crown)
xiv, 196 p. : col. ill. ; 22 cm.
  • Creating your profile
  • Settling the account
  • Existentialist's Twitter
  • General considerations
  • Return-on-investment analysis
  • The myth of a Twitter language
  • Be a follower
  • Tending to your flock : being the followed
  • Direct engagement
  • Indirect engagement
  • Miscellany
  • Cross-posting
  • Twitter client management
  • Ethics
  • Privacy and security
  • Related considerations.
More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert. In just one hour, you will learn to: *Create a Twitter account and set up your profile *Read tweets and understand Twitter jargon *Write tweets-and send them at the appropriate time *Gain an audience-follow and be followed *Engage with other Twitters users *Integrate Twitter into your firm's marketing plan *Cross-post your tweets with other social media platforms like Facebook and LinkedIn *Understand the relevant ethics, privacy, and security concerns *Get the greatest possible return on your Twitter investment *And much more!.
(source: Nielsen Book Data)9781614385417 20160609
Law Library (Crown)
xviii, 254 pages ; 23 cm
  • When J.D. means "just don't" know, digital competence is essential
  • The "duty to Google" : representing clients in the digital age
  • You posted what? : advising your client about social media
  • Social sleuthing and discovery
  • Digital hide-and-seek? : preservation and spoliation of evidence
  • Juror, juror on the (social media) wall, who's the fairest of them all?
  • Through the prosecutorial looking glass : prosecutors, ethics, and social media
  • "Friends" with no benefits? : judges, legal ethics, and social media
  • Cover your digital assets! : social media's impact on the transactional lawyer
  • Attorney advertising in an age of LinkedIn, Twitter and blogs
  • They said what about me? : ethically filtering your response to a negative online review
  • Selfie sabotage? : lawyers are human, too!
  • The once and future lawyer : digital defender and client's keeper?
Law Library (Crown)
xiii, 213 p. : ill. ; 26 cm.
  • Virtual law practice basics
  • Choose a structure for your practice
  • Choosing the technology
  • Practical setup and how-to basics
  • Managing and marketing a virtual law practice
  • Ethics and malpractice issues.
The legal market has recently experienced a dramatic shift as lawyers seek out alternative methods of practicing law and providing more affordable legal services. Virtual law practice is revolutionizing the way the public receives legal services and how legal professionals work with clients. Stephanie Kimbro's practical guide teaches lawyers how to set up and run a virtual law firm. It provides case studies of individual virtual law practices along with client scenarios to show how web-based technology may be used by legal professionals to work with online clients and avoid malpractice risks.
(source: Nielsen Book Data)9781604428285 20160604
Law Library (Crown)
vii, 128 p. : col. ill. ; 22 cm.
  • Introduction : What is LinkedIn, why so many lawyers use it, and why you should too
  • Setting up an account : choosing between basic and premium account options
  • Completing your basic profile
  • Creating a robust, dynamic profile
  • Getting started with connections
  • Making even more connections
  • Using LinkedIn search
  • Participating on LinkedIn using updates and groups
  • Benefiting from LinkedIn answers and recommendations
  • Monitoring your network
  • Optimizing your network
  • Conclusion: Developing a simple LinkedIn strategy and three action steps
  • Ethical considerations
  • Using LinkedIn in the hiring process
  • LinkedIn apps
  • Company pages
  • Advanced search techniques
  • Sixty LinkedIn tips.
Law Library (Crown)


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