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Book
273 pages : illustrations ; 21 cm
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
1 online resource.
  • Start
  • Define
  • Learn
  • Experiment
  • Leap
  • Test
  • Measure
  • Pivot (or Persevere)
  • Batch
  • Grow
  • Adapt
  • Innovate
  • Epilogue : waste not
  • Join the movement..
EBSCOhost Access limited to one user.
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
x, 370 pages : illustrations ; 24 cm
  • The hero's journey
  • Introduction
  • The path to disaster : the product development model
  • The path to epiphany : the customer development model
  • Customer discovery
  • Customer validation
  • Customer creation
  • Company building
  • Appendix A : customer development team
  • Appendix B : Customer development checklist.
"The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to state that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when."--Publisher information.
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
x, 301 pages ; 25 cm
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas--and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator's Solution is a necessary addition to any innovation library--and an essential read for entrepreneurs and business builders worldwide.
(source: Nielsen Book Data)9781422196571 20160612
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
320 p. : ill ; 22 cm.
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--Provided by publisher.
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
x, 281 p. : ill ; 24 cm.
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
x, 304 p. : ill ; 25 cm.
  • Introduction: The Growth Imperative1. How Can We Beat Our Most Powerful Competitors 2. What Products Will Customers Want to Buy?3. Who Are the Best Customers for Our Products?4. Getting the Scope of the Business Right5. How to Avoid Commoditization6. Is Your Organization Capable of Disruptive Growth?7. Managing the Strategy Development Process8. There is Good Money and There is Bad Money9. The Role of Senior Executives in Leading New GrowthEpilogue: What, Me, Disrupt?
  • (source: Nielsen Book Data)9781578518524 20160528
In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring 'disruptive technologies' - new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the 'innovator's dilemma' with "The Innovator's Solution".This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Comprehensive yet practical, "The Innovator's Solution" is an actionable prescription for innovation-driven, profitable growth. 'A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it' -Geoffrey Moore, Chairman and Founder, TCG Advisors, and author, "Crossing the Chasm" and "Living on the Fault Line".'In "The Innovator's Solution", Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations' - Dr. Andrew S.Grove, Chairman of the Board, Intel. 'Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives' - Pekka Ala-Pietila, President, Nokia Corporation.' Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations' - Teo Ming Kian, Chairman, Singapore Economic Development Board. '"The Innovator's Solution" goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth' - Bill George, former Chairman and CEO, Medtronic, Inc.
(source: Nielsen Book Data)9781578518524 20160528
Business Library
STRAMGT-359-01, STRAMGT-359-01
Book
1 online resource.
  • The growth imperative
  • How can we beat our most powerful competitors?
  • What products will customers want to buy?
  • Who are the best customers for our products?
  • Getting the scope of the business right
  • How to avoid commoditization
  • Is your organization capable of disruptive growth?
  • Managing the strategy development process
  • There is good money, and there is bad money
  • The role of senior executives in leading new growth.
ProQuest Ebook Central Access limited to three users.
Business Library
STRAMGT-359-01, STRAMGT-359-01