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Book
xi, 247 p. ; 23 cm.
  • Detailed Contents vi Preface and Acknowledgements x 1 Introduction 1 Part I: Producers, Consumers and Texts 2 Production: Industry and it's Critics 15 3 Audiences and Consumers 34 4 Texts: Situating the Text in Promotional Culture 51 Part II: Commodities, Media and Celebrity 5 Commodities: Promotional Influences on the Creation of Stuff 73 6 News Media and Popular Culture: Promotion and Creative Autonomy 92 7 Celebrity Culture and Symbolic Power 112 Part III: Politics, Markets and Society 8 Politics and Political Representation 135 9 Conflict and Pluralism in Civil Society 154 10 Economies, Speculative Markets and Value 173 11 Conclusions 191 References 203 Index 237.
  • (source: Nielsen Book Data)9780745639833 20160612
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
(source: Nielsen Book Data)9780745639833 20160612
Green Library
PWR-2EC-02
Book
vi, 288 p. : ill ; 23 cm.
  • Culture and Public Relations: Formulating the relationship and its relevance to the practice Krishnamurthy Sriramesh Part I: Culture as an environment for public relations Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship Robert Heath, University of Houston In Praise of Hybridity: Globalization and the Modern Western Paradigm Ales Debeljak, University of Ljubljana Chinese Culture and Public Relations: Overview and Implications Christine Huang, Chinese University, Hong Kong Cultural identity as an antecedent of Public Relations Bey-Ling Sha, San Diego State University The Politics of idea work: An indigenous Perspective Jarrod Haar, University of Waikato Judy Motion, University of New Southwales Shirley Leitch, University of Woollongong Naija Dey Kampke: Culture & Public Relations in Nigeria Julia Jahansoozi, University of Stirling Kingsley Eyita, University of Pretoria Nnadozie Izidor, University of Central Lancashire Public relations and Culture in Germany: Between the Iron Cage and Deliberative Democracy Guenter Bentele, University of Leipzig Jens Seiffert, University of Leipzig Part II: Public Relations as culture A corporate public relations perspective. Public relations culture within corporate environments - Contrast between business culture and PR/comm culture-- and journalism culture and PR/comm culture Dejan Vercic and Jon White PR agencies as cultures unto themselves Dejan Vercic Cultural dimensions of International Corporate Communications. A heuristic model and its exemplary application to PR in selected European, American and Asian countries Holger Sievert, Komm.passion GMBH & Stefan Porter Public relations' occupational culture: Understanding the profession and its professionals in the UK context Lee Edwards, Leeds Metropolitan University Part III: The impact of public relations on culture Public relations anthropology Jacquie, L'Etang, University of Stirling Culture, Power, and Public Relations Mohan Jyoti Dutta, Purdue University The impact of globalization on Mexican culture and its consequences for the practice of public relations Maria Antonieta Rebeil Corella & Marco Herrera When Cultures Collide: Theoretical Issues in Global Public Relations Mathew Allen David M. Dozier Everywhere and nowhere: Public relations in postwar British fiction Philip Young.
  • (source: Nielsen Book Data)9780415887274 20160608
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
(source: Nielsen Book Data)9780415887274 20160608
Green Library
PWR-2EC-02
Book
180 p.
  • Introduction 1. What Is Public Relations, Where Is Public Relations? 2. Agents of Social Change and the Dispersal of Ideas 3. "No Protest Zone": Public Relations and the Management of Activism 4. Worlds Collide: Public Relations, Activism and Late Modernity 5. New Social Realities: Grassroots Activism and Public Relations 6. Not Public Relations: Sustainable Communication.
  • (source: Nielsen Book Data)9780415897068 20160610
Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent-for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.
(source: Nielsen Book Data)9780415897068 20160610
Green Library
PWR-2EC-02
Book
xvii, 293 p. : ill. ; 24 cm.
  • Part I. An Introduction to the Basics 1 What Is Public Relations Writing? What Is Public Relations? Types of Public Relations Writing Communication and the Public Relations Writer Persuasion and the Public Relations Writer 2 Basics of Public Relations Writing Grammar Diversity, Bias, and Cultural Sensitivity Legal Issues Ethical Issues Rewriting and Proofreading 3 The Public Relations Process The Four Phases Research Planning Execution Evaluation Part II. Research 4 Research Secondary Research Primary Research Interviews Focus Groups Surveys Content Analysis Additional Primary Research III. Planning 5 Planning and Message Design Developing the Message The Planning Outline IV. Execution 6 News Releases Types of News Releases Components Body of the Release Leads Localizing Formats Timing Distribution 7 Other Media Formats Media Alerts Media Pitches Public Relations Photos 8 Backgrounders and Features Background Materials Features 9 New and Social Media Web Sites Blogs Promoting Your Online Presence Intranets Wikis 10 Business Correspondence Memoranda Letters E-mail Voice Mail 11 Reports and Proposals Reports Proposals 12 Advocacy Writing Letters to the Editor Op-Ed Articles Position Statements Talking Points and Speeches Public Service Announcements Public Relations Advertising 13 Promotional Publications Newsletters Magazines E-zines Brochures Fliers and Posters V. Evaluation 14 Evaluation The Components of Public Relations Measurement Awareness Acceptance Action Appendix A Planning Outline Appendix B Checklists Appendix C Special Events.
  • (source: Nielsen Book Data)9780415997546 20160604
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available at www.routledge.com/textbooks/zappala Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
(source: Nielsen Book Data)9780415997546 20160604
Green Library
PWR-2EC-02
Book
xiv, 324 p. : ill., maps ; 25 cm.
  • List of Figures List of Tables Preface PART I: TOWARDS PLACE BRANDING Introduction The Origins of Place Branding Immediate Discipline Summary of Part I PART II: PLACE BRAND STRATEGY Strategic Place Branding Elements Signature Case Dubai: Brand Strategy Case Zeeland (The Netherlands): Place Identity Research Case Flanders (Belgium): Place Identity Research Summary of Part II PART III: PLACE BRAND PERFORMANCE Place Brand Performance Elements Signature Case Dubai: Projected Image Research Mini Case Zeeland (The Netherlands): Place Experience Summary of Part III PART IV: PLACE BRAND SATISFACTION Place Brand Satisfaction Elements Case The Netherlands: Perceived Image Research Signature Case Dubai: Perceived Image Research Summary of Part IV PART V: CONCLUSION The 3-gap Place Branding Model Signature Case Dubai: Research Conclusions How to Build Strong Place Brands that Bridge Gaps Appendix I: Suggested reading Appendix II: Survey Content Analysis Procedure Dubai Canary Islands Flanders Florida Morocco Singapore Wales References.
  • (source: Nielsen Book Data)9780230230736 20160604
How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding.
(source: Nielsen Book Data)9780230230736 20160604
Green Library
PWR-2EC-02
Book
x, 182 p. ; 25 cm.
  • Something has happened to communications
  • The implications for communicators
  • The lunatics have taken over the asylum
  • The new channels
  • Digital PR and search engine optimization
  • The power of the new media
  • The new ethics
  • The blurring of channels
  • The battle for influence at the digital frontier
  • Horses and courses
  • Digital PR architecture
  • Tools of the trade
  • Evaluation and measurement
  • Dodging bear traps
  • The major players
  • The next big thing.
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. "Public Relations and the Social Web" explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, "Public Relations and the Social Web" is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
(source: Nielsen Book Data)9780749455071 20160528
Green Library
PWR-2EC-02
Book
vii, 144 p. : ill. ; 24 cm.
  • Introduction.1. Does Society Need Public Relations?.Media Use and the Term "PR".Criticisms of Public Relations.Popular Press Books Describing the Importance of Public Relations.Professional and Academic Defense of Public Relations.Public Relations and the Marketplace of Ideas.Re-focusing Public Relations.Conclusion.2. Ethical Implications of Public Relations.What is Public Communication?.Ethical Responsibilities of PR as a Form of Public Communication.Ethical Perspectives.Professional Associations and Ethics.The Boundary-spanning Role of the PR Professional.Tensions for PR Practitioners.Power Relationships.The Power of PR Professionals in the Corporation.A Postmodern Perspective on PR.Conclusion.3. Who Practices Public Relations?.Corporate-centric Histories of Public Relations.Antagonistic Views of Corporations and Activists.Power and Marginalization.First Reform Era: Abolitionism and Temperance.Second Reform Era: The Muckrakers.Saul Alinsky: Activism in the 1960s.Internet Activism.Labor Unions and Public Relations.Conclusion.4. Public Relations Influences Society.Marketplace of Ideas.Issues Management: A Framework of Effects on Public Policy.Shaping Public Behavior.Mixing Social and Policy Changes: Direct-to-Consumer Advertising and Big Pharm.Conclusion.5. Global Effects of Public Relations.Public Diplomacy: Government Public Relations Goes Global.Private Voluntary Organizations: Activism Goes Global.Corporations: Increased Demands from a Global Network of Relationships.Conclusion.Where We Have Been.References.Index.
  • (source: Nielsen Book Data)9781405144063 20160528
Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. "It's Not Just PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. This work investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America. It charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact. It helps reveal why public relations is useful to society and how it has developed a negative public reputation. This work also includes a practical debate about power issues in public relations theory and practice.
(source: Nielsen Book Data)9781405144063 20160528
Green Library
PWR-2EC-02
Book
xii, 294 p. : ill. ; 24 cm.
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
(source: Nielsen Book Data)9781572736818 20160528
Green Library
PWR-2EC-02
Book
viii, 324 p. : ill. ; 22 cm.
  • Introduction: Unearthing Corporate Spin William Dinan and David Miller - Strathclyde University Department of Geography and Sociology Part 1: Global Corporate Power and Corporate Spin 1. Public Relations and the Subversion of Democracy David Miller and William Dinan - Strathclyde University Department of Geography and Sociology 2. Achilles Has Two Heels: Crises of Capitalist Globalisation Leslie Sklair - London School of Economics and Political Science (Sociology) 3. A Tour of the United Kingdom's Public Relations Industry Chris Grimshaw - Corporate Watch Part 2: How Corporations Use Spin to Undermine Democracy 4. Powers Behind the Throne: Washington's Top Political Strategists Laura Miller - Center for Media and Democracy 5. Spinning Farmed Salmon David Miller - Strathclyde University Department of Geography and Sociology 6. Exxon's Foot Soldiers: The Case of the International Policy Network Andy Rowell - Freelance writer and investigative journalist 7. Biotech's Fake Persuaders Jonathan Matthews - Founder of GM Watch and Lobbywatch 8. Fighting Dirty Wars: Spying for the Arms Trade Eveline Lubbers - Investigative Reporter, Amsterdam 9. Manufacturing a Neoliberal Climate: Recent Reform Initiatives in Germany Ulrich Mueller - LobbyControl, Germany Part 3: The Subterranean World of the Power Brokers 10. Globalising Politics: Spinning US 'Democracy Assistance' Programmes Gerald Sussman - Portland State University 11. Behind the Screens: Corporate Lobbying and EU Audiovisual Policy Granville Williams - Media and Journalism, University of Huddesfield 12. Spinning Money: Corporate Public Relations and the London Stock Exchange Aeron Davis 13. The Atlantic Semantic: New Labour's US Connections William Clark - Strathclyde University Department of Geography and Sociology Part 4: Fighting Back: Campaigning Against Spin and Rolling Back Corporate Power 14. Unmasking Public Relations Bob Burton - Freelance Journalist, Canberra, Australia 15. Corporate Power in Europe: The Brussels 'Lobbycracy' Olivier Hoedeman - Corporate Europe Observatory, Amsterdam 16. Killer Coke Andy Higginbottom - Kingston University in London Conclusion: Countering Corporate Spin David Miller and William Dinan Contributors Index.
  • (source: Nielsen Book Data)9780745324449 20160605
-- This book unmasks the covert and undemocratic world of corporate spin -- 'Corporate Spin is one of the great toxins of democracy and a free society. This is a foundational book to educate us about this sleazy realm and equip us to do battle with it.' Robert W. McChesney, author of 'Communication Revolution: Critical Junctures and the Future of Media' 'Essential reading for anyone concerned with the rise of corporate power and with seeing the world as it really is.' Mark Curtis, journalist and author of 'Unpeople: Britain's Secret Human Rights Abuses' The public relations industry is not just about celebrity gossip. This book shows how, whenever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense. Written by leading activists and writers, this book reveals the secrets of the PR trade including deception, the use of fake 'institutes', spying and dirty tricks. The impact can be devastating -- when the public is denied access to the truth, the results are rising inequality and environmental catastrophe. The authors expose the misdeeds of famous companies including Coca Cola, British Aerospace, Exxon and Monsanto. They also reveal startling new information about the covert funding of various apparently independent thinks tanks and institutes. What can we do about it? The authors offer a guide to campaigns that can help us roll back corporate power and resist deceptive PR. Published in association with Spinwatch (www.spinwatch.org).
(source: Nielsen Book Data)9780745324449 20160605
Green Library
PWR-2EC-02
Book
xi, 260 p. ; 24 cm.
  • Introduction.Chapter 1. What Is Branding Anyway?Chapter 2. The Role of Public Relations in Branding.Chapter 3. Birth of a Brand.Chapter 4. Making the Best First Impression.Chapter 5. Planning a Powerful Launch.Chapter 6. Marrying Public Relations and Advertising in Branding.Chapter 7. Brand Maintenance in the Public Eye.Chapter 8. Brand Expansion.Chapter 9. The Celebrity Brand.Chapter 10. Studying the Brand Leaders.Chapter 11. Damage Control.Chapter 12. Successful E-Branding.Chapter 13. Maintaining the Whole Package.Chapter 14. Brand Loyalty and Customer Satisfaction.Chapter 15. Branding through Sponsorship and Endorsement.Chapter 16. Dealing with Copycat Brands.Conclusion.Notes.Further Reading.Index.
  • (source: Nielsen Book Data)9780471263661 20160528
The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In "A Branded World", renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds of major name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in "USA Today", the "National Review", the "Los Angeles Times", and "The New York Times".
(source: Nielsen Book Data)9780471263661 20160528
Green Library
PWR-2EC-02
Book
vii, 167 p. : ill. ; 23 cm.
  • Why Deconstruct?-- Cultural Studies Approach-- Alcohol as Medicine-- Representation of Woman-- Selling the Internet-- Garden According to Martha Stewart-- A Community Relations Program-- The Language of Mental Illness-- The Ideology of an AIDS Prevention Campaign-- The Monet Exhibit-- Olympic Gold.
  • (source: Nielsen Book Data)9780805837483 20160527
Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of examining the ideas proposed in the text. Thus, the work of deconstruction can become a critical reflection on public relations work. The book questions the purpose of a particular public relations project - whether employee communications, government lobbying, community relations, crisis communication, or product promotion. Looking at the point of view in the campaign, it examines the data or evidence for that point of view, as well as the assumptions of that view.
(source: Nielsen Book Data)9780805837483 20160527
Green Library
PWR-2EC-02
Book
xi, 424 p. : ill ; 24 cm.
Green Library
PWR-2EC-02
Book
xi, 145 p. ; 23 cm.
Green Library
PWR-2EC-02