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xxxiii, 747 p. : ill. ; 29 cm.
  • PART I: STRATEGY AND THE NONMARKET ENVIRONMENT Chapter 1: Market and Nonmarket Environments Chapter 2: Integrated Strategy Chapter 3: The News Media and Nonmarket Issues Chapter 4: Private Politics Chapter 5: Crisis Management PART II PUBLIC POLITICS AND NONMARKET STRATEGY Chapter 6: Nonmarket Analysis for Business Chapter 7: Nonmarket Strategies for Government Arenas Chapter 8: Implementing Nonmarket Strategies in Government Arenas PART III: GOVERNMENT AND MARKETS Chapter 9: Antitrust: Economics, Law, and Politics Chapter 10: Regulation: Law, Economics, and Politics Chapter 11: Financial Markets and Their Regulation Chapter 12: Environmental Management and Sustainability Chapter 13: The Investor's Perspective: Renewable Energy Chapter 14: Law and Markets PART IV GLOBAL NONMARKET STRATEGY Chapter 15: The Political Economy of the European Union Chapter 16: China: History, Culture, and Political Economy Chapter 17: Emerging Markets Chapter 18: The Political Economy of India Chapter 19: The Political Economy of International Trade Policy PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Chapter 20: Corporate Social Responsibility Chapter 21: Ethics Systems: Utilitarianism Chapter 22: Ethics Systems: Rights and Justice Chapter 23: Behavioral Ethics, Individuals, and Management Chapter 24: Ethics Issues in International Business.
  • (source: Nielsen Book Data)9780132620550 20160615
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The seventh edition includes four new chapters on financial markets and their regulation, the investor's perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics.
(source: Nielsen Book Data)9780132620550 20160615
Business Library