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- Second edition. - Cambridge ; New York : Cambridge University Press, 2015.
- Description
- Book — xii, 839 pages : illustrations ; 28 cm
- Summary
-
- Preface-- Focus on value-- Global perspectives-- Process insights-- Part I. Identify: Stage
- 1. Needs Finding: 1.1 Strategic focus-- 1.2 Needs exploration-- 1.3 Need statement development-- Case study-- Stage
- 2. Needs Screening: 2.1 Disease state fundamentals-- 2.2 Existing solutions-- 2.3 Stakeholder analysis-- 2.4 Market analysis-- 2.5 Needs selection-- Case study-- Part II. Invent: Stage
- 3. Concept Generation: 3.1 Ideation-- 3.2 Initial concept selection-- Case study-- Stage
- 4. Concept Screening: 4.1 Intellectual property basics-- 4.2 Regulatory basics-- 4.3 Reimbursement basics-- 4.4 Business models-- 4.5 Concept exploration and testing-- 4.6 Final concept selection-- Case study-- Part III. Implement: Stage
- 5. Strategy Development: 5.1 IP strategy-- 5.2 R&D strategy-- 5.3 Clinical strategy-- 5.4 Regulatory strategy-- 5.5 Quality management-- 5.6 Reimbursement strategy-- 5.7 Marketing and stakeholder strategy-- 5.8 Sales and distribution strategy-- 5.9 Competitive advantage and business strategy-- Case study-- Stage
- 6. Business Planning: 6.1 Operating plan and financial model-- 6.2 Strategy integration and communication-- 6.3 Funding approaches-- 6.4 Alternate pathways-- Case study-- About the author team-- Image credits-- Glossary-- Index.
- (source: Nielsen Book Data)
(source: Nielsen Book Data)
- Online
Business Library
Business Library | Status |
---|---|
On reserve at Business Library | |
R856 .B563 2015 | Unknown 2-hour loan |
BUS PERM RES, OIT-384-01
- Course
- BUS PERM RES -- Business Library Permanent Reserve
- Instructor(s)
- Bus Lib - Reserves
- Course
- OIT-384-01 -- Biodesign Innovation: Needs Finding and Concept Creation
- Instructor(s)
- Yock, Paul