%{search_type} search results

2 catalog results

RSS feed for this result
Book
iii, 178 pages : illustrations ; 24 cm
"Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher.
Business Library
MKTG-243
Book
vi,149 p. : ill. ; 24 cm
Business Library
MKTG-243