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xviii, 364 pages : illustrations ; 26 cm.
  • Thinking empirically
  • Research design
  • Asking questions : surveys and interviews
  • Experimental data
  • Archival data
  • Sampling
  • Coding
  • Distributions and how to describe them
  • Hypothesis testing and statistical significance
  • Inferential statistics
  • Correlation and regression analysis
  • Specialized regression techniques
  • Communicating empirical results
  • Conclusions.
The book explains basic principles and concepts in an intuitive style requiring no prior knowledge of math or statistics. The text also continues its emphasis on the importance of research design as well as statistical methods.
Law Library (Crown)
LAW-7510-01, LAW-7510-01

2. Survey methodology [2009]

xxi, 461 p. : ill., maps ; 26 cm.
  • An introduction to survey methodology
  • Inference and error in surveys
  • Target populations, sampling frames, and coverage error
  • Sample design and sampling error
  • Methods of data collection
  • Nonresponse in sample surveys
  • Questions and answers in surveys
  • Evaluating survey questions
  • Survey interviewing
  • Postcollection processing of survey data
  • Principles and practices related to ethical research
  • FAQs about survey methodology.
Praise for the First Edition : "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." - Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing ..." - Public Opinion Quarterly "...it should find an audience everywhere surveys are being conducted." - Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50# more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology , Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
(source: Nielsen Book Data)9780470465462 20160608
Law Library (Crown)
LAW-7510-01, LAW-7510-01