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Book
1 online resource.
  • Introduction: Boarding the Ship of State: Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought
  • Chapter 2: Three Strikes and You¿re Out: How Analogies Shape Outcomes
  • Chapter 3: The Model T-Bone: How Analogies Spark Innovation
  • Chapter 4 : Morning in America: How Analogies Persuade
  • Chapter 5: Seeing the Big Picture: How We Can Choose Better. Analogies.
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Business Library
GSBGEN-541-01, GSBGEN-541-01
Book
xiv, 238 pages ; 22 cm
  • Introduction: Boarding the Ship of State: Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought
  • Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes
  • Chapter 3: The Model T-Bone: How Analogies Spark Innovation
  • Chapter 4 : Morning in America: How Analogies Persuade
  • Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies
" A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges. "-- Provided by publisher.
Business Library
GSBGEN-541-01, GSBGEN-541-01
Book
499 p. : ill ; 24 cm.
Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on peoples' thoughts and choices.
Business Library
GSBGEN-541-01, GSBGEN-541-01, MKTG-337-01-02, OB-527-01, POLECON-660-01
Book
246 pages ; 24 cm
  • Questions
  • Combination and structure
  • Phenomena
  • Domains, or worlds entered for what can be accomplished there
  • Engineering and its solutions
  • The origin of technologies
  • Structural deepening
  • Revolutions and redomainings
  • The mechanisms of evolution
  • The economy evolving as its technologies evolve
  • Where do we stand with this creation of ours?
From the Publisher: "More than any thing else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet, until now the major questions of technology have gone unanswered. Where do new technologies come from-how exactly does invention work? What constitutes innovation, and how is it achieved? Why are certain regions-Cambridge, England, in the 1920s and Silicon Valley today-hotbeds of innovation, while others languish? Does technology, like biological life, evolve? How do new industries, and the economy itself, emerge from technologies? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur sets forth a boldly original way of thinking about technology that gives answers to these questions. The Nature of Technology is an elegant and powerful theory of technology's origins and evolution. It achieves for the progress of technology what Thomas Kuhn's The Structure of Scientific Revolutions did for scientific progress. Arthur explains how transformative new technologies arise and how innovation really works. Conventional thinking ascribes the invention of technologies to "thinking outside the box," or vaguely to genius or creativity, but Arthur shows that such explanations are inadequate. Rather, technologies are put together from pieces-themselves technologies-that already exist. Technologies therefore share common ancestries and combine, morph, and combine again to create further technologies. Technology evolves much as a coral reef builds itself from activities of small organisms-it creates itself from itself; all technologies are descended from earlier technologies. Drawing on a wealth of examples, from historical inventions to the high-tech wonders of today, and writing in wonder fully engaging and clear prose, Arthur takes us on a mind-opening journey that will change the way we think about technology and how it structures our lives.
Business Library
GSBGEN-541-01, GSBGEN-541-01