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Book
87 pages : illustrations ; 22 cm
Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action. The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, tools and examples to answer key questions such as: Who do you need to learn from? What do you need to learn from the market? How do you find the right people to interview? How can you ensure an effective session? How do you turn observations into decisions and actions? How can you avoid the most common mistakes people make? --publisher website.
Engineering Library (Terman)
ENGR-245-01
Book
xxv, 290 pages : color illustrations ; 19 x 25 cm
  • Canvas. Customer profile ; Value map ; Fit
  • Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
  • Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
  • Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Engineering Library (Terman)
ENGR-245-01
Book
1 online resource (1 volume) : illustrations.
eReserve
ENGR-245-01
Book
1 online resource (323 pages) : illustrations (some color)
eReserve
ENGR-245-01
Book
xxix, 571 p. : ill. ; 25 cm.
  • Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path
  • Getting started : The path to disaster: a startup is not a small version of a big company
  • The path to the epiphany: the customer development model
  • The customer development manifesto
  • Step one: Customer discovery : An introduction to customer discovery
  • Customer discovery, phase one: State your business model hypotheses
  • Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?"
  • Customer discovery, phase three: "Get out of the building" and test the product solution
  • Customer discovery, phase four: Verify the business model and pivot or proceed
  • Step two: Customer validation : Introduction to costumer validation
  • Customer validation, phase one: "Get ready to sell"
  • Customer validation, phase two: "Get out of the building and sell!"
  • Customer validation, phase three: Develop product and company positioning
  • Customer validation, phase four: The toughest question of all: pivot or proceed?
  • The startup owner's manual "site" map
  • Appendix A. Customer development checklists
  • Appendix B. Glossary
  • Appendix C. How to build a web startup: a simple overview.
Business Library, Engineering Library (Terman)
ENGR-245-01
Book
278 p. : ill. (some col.) ; 19 x 24 cm.
  • 1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References.
  • (source: Nielsen Book Data)9780470876411 20170911
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!".
(source: Nielsen Book Data)9780470876411 20170911
Engineering Library (Terman)
ENGR-245-01