• 1. Introduction
• 2. Types of Error in Surveys
• 3. Sampling
• 4. Nonresponse: Implementing a Sample Design
• 5. Methods of Data Collection
• 6. Designing Questions to Be Good Measures
• 7. Evaluating Survey Questions and Instruments
• 8. Survey Interviewing
• 9. Preparing Survey Data for Analysis
• 10. Analyzing Survey Data
• 11. Ethical Issues in Survey Research
• 12. Providing Information about Survey Methods
• 13. Survey Error in Perspective.
• (source: Nielsen Book Data)

The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data, " further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
(source: Nielsen Book Data) 9781452259000 20160612

• PREFACE TO THE FIRST EDITION xv PREFACE TO THE SECOND EDITION xix ACKNOWLEDGEMENTS xxi
• CHAPTER 1. AN INTRODUCTION TO SURVEY METHODOLOGY 1.1 Introduction
• 2 1.2 A Brief History of Survey Research
• 3 1.3 Some Examples of Ongoing Surveys
• 7 1.4 What is Survey Methodology?
• 30 1.5 The Challenge of Survey Methodology
• 32 1.6 About this Book
• 34
• CHAPTER 2. INFERENCE AND ERROR IN SURVEYS 2.1 Introduction
• 39 2.2 The Lifecycle of a Survey From a Design Perspective
• 41 2.3 The Lifecycle of a Survey from A Quality Perspective
• 49 2.4 Putting It All Together
• 60 2.5 Error Notions in Different Kinds of Statistics
• 61 2.6 Nonstatistical Notions of Survey Quality
• 62 2.7 Summary
• 63
• CHAPTER 3. TARGET POPULATIONS, SAMPLING FRAMES, AND COVERAGE ERROR 3.1 Introduction
• 69 3.2 Populations and Frames
• 69 3.3 Coverage Properties of Sampling Frames
• 72 3.4 Alternative Frames for the Target Population of Households or Persons
• 81 3.5 Frame Issues for Other Common Target Populations
• 84 3.6 Coverage Error
• 87 3.7 Reducing Undercoverage
• 88 3.8 Summary
• 94
• CHAPTER 4. SAMPLE DESIGN AND SAMPLING ERROR 4.1 Introduction
• 97 4.2 Samples and Estimates
• 99 4.3 Simple Random Sampling
• 103 4.4 Cluster Sampling
• 106 4.5 Stratification and Stratified Sampling
• 113 4.6 Systematic Selection
• 123 4.7 Complications in Practice
• 125 4.8 Sampling US Telephone Households
• 133 4.9 Selecting Persons Within Households
• 136 4.10 Summary
• 138
• CHAPTER 5. METHODS OF DATA COLLECTION 5.1 Alternative Methods of Data Collection
• 150 5.2 Choosing the Appropriate Method
• 159 5.3 Effects of Different Data Collection Methods on Survey Errors
• 160 5.4 Using Multiple Modes of Data Collection
• 175 5.5 Summary
• 177
• CHAPTER 6. NONRESPONSE IN SAMPLE SURVEYS 6.1 Introduction
• 183 6.2 Response Rates
• 183 6.3 Impact of Nonresponse on the Quality of Survey Estimates
• 189 6.4 Thinking Causally About Survey Nonresponse Error
• 191 6.5 Dissecting the Nonresponse Phenomenon
• 192 6.6 Design Features to Reduce Unit Nonresponse
• 201 6.7 Item Nonresponse
• 208 6.8 Are Nonresponse Propensities Related to Other Error Sources?
• 210 6.9 Summary
• 210
• CHAPTER 7. QUESTIONS AND ANSWERS IN SURVEYS 7.1 Alternatives Methods of Survey Measurement
• 217 7.2 Cognitive Processes in Answering Questions
• 218 7.3 Problems in Answering Survey Questions
• 225 7.4 Guidelines for Writing Good Questions
• 242 7.5 Summary
• 252
• CHAPTER 8. EVALUATING SURVEY QUESTIONS 8.1 Introduction
• 259 8.2 Expert Reviews
• 260 8.3 Focus Groups
• 261 8.4 Cognitive Interviews
• 263 8.5 Field Pretests and Behavior Coding
• 265 8.6 Randomized or Split-Ballot Experiments
• 267 8.7 Applying Question Standards
• 268 8.8 Summary of Question Evaluation Tools
• 269 8.9 Linking Concepts of Measurement Quality to Statistical Estimates
• 274 8.10 Summary
• 286
• CHAPTER 9. SURVEY INTERVIEWING 9.1 The Role of the Interviewer
• 291 9.2 Interviewer Bias
• 292 9.3 Interviewer Variance
• 295 9.4 Strategies for Reducing Interviewer Bias
• 300 9.5 Strategies for Reducing Interviewer-Related Variance
• 302 9.6 The Controversy About Standardized Interviewing
• 312 9.7 Interviewer Management
• 315 9.8 Validating the Work of Interviewers
• 319 9.9 The Use of Recorded Voices (and Faces) in Data Collection
• 322 9.10 Summary
• 323
• CHAPTER 10. POSTCOLLECTION PROCESSING OF SURVEY DATA 10.1 Introduction
• 329 10.2 Coding
• 331 10.3 Entering Numeric Data into Files
• 344 10.4 Editing
• 345 10.5 Weighting
• 347 10.6 Imputation for Item-missing data
• 354 10.7 Sampling Variance Estimation for Complex Samples
• 359 10.8 Survey Data Documentation and Metadata
• 363 10.9 Summary
• 365
• CHAPTER 11. PRINCIPLES AND PRACTICES RELATED TO ETHICAL RESEARCH 11.1 Introduction
• 371 11.2 Standards for the Conduct of Research
• 371 11.3 Standards for Dealing with Clients
• 374 11.4 Standards for Dealing with the Public
• 375 11.5 Standards for Dealing with Respondents
• 376 11.6 Emerging Ethical Issues
• 384 11.7 Research About Ethical Issues in Surveys
• 384 11.8 Administrative and Technical Procedures for Safe-Guarding Confidentiality
• 392 11.9 Summary and Conclusions
• 398 Keywords For More In-Depth Reading Exercises
• CHAPTER 12. FAQS ABOUT SURVEY METHODOLOGY 12.1 Introduction
• 405 12.2 The Questions and Their Answers
• 405 REFERENCES
• 421 INDEX 451.
• (source: Nielsen Book Data)

Praise for the First Edition : "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." - Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing ..." - Public Opinion Quarterly "...it should find an audience everywhere surveys are being conducted." - Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50# more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology , Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
(source: Nielsen Book Data) 9780470465462 20160608

• Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions.
• 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions.
• 2. Asking Nonthreatening Questions About Behavior.
• 3. Asking Threatening Questions About Behavior.
• 4. Asking Questions About Attitudes and Behavioral Intentions.
• 5. Asking and Recording Open-Ended and Closed-Ended Questions.
• 6. Asking Questions that Measure Knowledge.
• 7. Asking Questions that Evaluate Performance.
• 8. Asking Psychographic Questions.
• 9. Asking Standard Demographic Questions. Part III. Drafting and Crafting the Questionnaire.
• 10. Organizing and Designing Questionnaires.
• 11. Questionnaires from Start to Finish.
• 12. Asking Questions FAQs. Bibliography and Recommended Readings. Glossary. Index. Appendix A: List of Academic and Not-for-Profit Survey Research Organizations. Appendix B: Illinois Liquor Control Commission: College Student Survey. Appendix C: Faculty Retention Survey. Appendix D: Kinko's: Open-ended Service Satisfaction Survey.
• (source: Nielsen Book Data)

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
(source: Nielsen Book Data) 9780787970888 20160610

• PART ONE: Planning and Designing the Survey
• Chapter 1: Initiating a Survey
• Chapter 2: Planning the Project
• Chapter 3: Designing the Sample PART TWO: Developing Survey Instruments
• Chapter 4: Composing Questions
• Chapter 5: Creating Item Scales
• Chapter 6: Building Questionnaires PART THREE: Collecting and Processing Data
• Chapter 7: Self-Administered Surveys
• Chapter 8: Collecting Interview Data
• Chapter 9: Processing Data PART FOUR: Interpreting and Reporting Results
• Chapter 10: Describing Data Distributions
• Chapter 11: Measuring item Interactions
• Chapter 12: Reporting the Information Appendix A: Conducting Focus Groups B: Conducting Experiments C: Presenting Survey Results GLOSSARY INDEX.
• (source: Nielsen Book Data)

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
(source: Nielsen Book Data)