• Additional Resources xi Preface xiii
• Chapter 1 Sample Surveys in Our Electronic World 1 Four Cornerstones of Quality Surveys 3 What Is Different About Surveying in the 2010s? 10 Why Emphasize Mixed-Mode Data Collection? 12 What Is Tailored Design and Why Is It Needed? 15 Conclusion 17
• Chapter 2 Reducing People s Reluctance to Respond to Surveys 19 Example of a Survey With a High Response Rate 21 Using Social Exchange Concepts to Motivate Potential Respondents 23 Putting the Parts Together: Some Guidelines for Applying Social Exchange 42 Mixed-Mode Designs Provide New Opportunities for Applying Social Exchange 47 Returning to the WSU Doctoral Student Experience Survey: Why It Obtained Such a High Response Rate 50 Conclusion 55 List of Guidelines 55
• Chapter 3 Covering the Population and Selecting Who to Survey 56 Essential Definitions and Their Use 57 Current Coverage and Access Considerations 58 Common Sampling Frames and Assessing How Well They Cover the Population 62 Probability Sampling 75 Postsurvey Adjustments and Calculating Sampling Error 87 Nonprobability Sampling 91 Conclusion 92
• Chapter 4 The Fundamentals of Writing Questions 94 Issues to Consider When Starting to Craft Survey Questions 95 The Anatomy of a Survey Question and Types of Question Formats 109 Guidelines for Choosing Words and Forming Questions 113 Conclusion 125 List of Guidelines 126
• Chapter 5 How to Write Open- and Closed-Ended Questions 127 Guidelines for Writing Open-Ended Questions 128 General Guidelines for Writing All Types of Closed-Ended Questions 134 Guidelines for Nominal Closed-Ended Questions 142 Guidelines for Ordinal Closed-Ended Questions 150 Conclusion 164 List of Guidelines 167
• Chapter 6 Aural Versus Visual Design of Questions and Questionnaires 169 The Importance of Visual Design in Self-Administered Surveys 172 Visual Design Concepts and Their Application to Surveys 173 General Guidelines for the Visual Presentation of Survey Questions 183 Guidelines for the Visual Presentation of Open-Ended Questions 192 Guidelines for the Visual Presentation of Closed-Ended Questions 197 Guidelines for the Visual Presentation of Questionnaire Pages or Screens 204 A Case Study: The Use of Visual Design Principles to Improve Data Quality in the American Community Survey 218 Conclusion 224 List of Guidelines 225
• Chapter 7 Ordering Questions and Testing for Question Order Effects 228 Question Order 229 Testing Questions and Questionnaires 241 Conclusion 256 List of Guidelines 257
• Chapter 8 Telephone Questionnaires and Implementation 258 Types of Telephone-Only Surveys Today 262 Guidelines for Designing Telephone Questionnaires 262 Guidelines for Administering Telephone Questionnaires 277 Guidelines for Establishing Calling Rules and Procedures 284 Quality Control and Testing Guidelines for Telephone Surveys 293 Conclusion 298 List of Guidelines 298
• Chapter 9 Web Questionnaires and Implementation 301 Guidelines for Designing Web and Mobile Questionnaires 303 Guidelines for Web and Mobile Survey Implementation 328 Quality Control and Testing Guidelines for Web and Mobile Surveys 342 Conclusion 348 List of Guidelines 349
• Chapter 10 Mail Questionnaires and Implementation 351 Guidelines for Designing Paper Questionnaires 352 Guidelines for Implementing Mail Questionnaires 366 Quality Control and Testing Guidelines for Mail Surveys 389 Conclusion 396 List of Guidelines 396
• Chapter 11 Mixed-Mode Questionnaires and Survey Implementation 398 When Single-Mode Surveys Are Not Acceptable 398 Why Consider a Mixed-Mode Survey Design 400 Guidelines for Designing Questionnaires That Will Minimize Measurement Differences Across Survey Modes 404 Expanding the Research Base for Designing Mixed-Mode Surveys 416 Guidelines for Using Multiple Contact Modes to Achieve More Effective Communication With Potential Respondents 417 Guidelines for Providing Alternative Response Modes 424 From Individual Guidelines to Practical Study Designs 434 Guidelines for Testing Mixed-Mode Surveys 445 Conclusion 447 List of Guidelines 448
• Chapter 12 Responding to Societal Change and Preparing for What Lies Ahead 450 Panels and Longitudinal Surveys 452 Nonprobability Sampling 455 New Mobile Devices and Technology 456 Supplementing Questionnaires With Measurement Using Electronic Devices 458 Big Data and Administrative Records 459 Data Security 461 Specialized Purpose Surveys 461 International and Cross-Cultural Surveys 463 The Challenge of Connecting With Empowered but Diverse Respondents 464 References 469 Author Index 491 Subject Index 497.
• (source: Nielsen Book Data)

The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: * Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it * How and when to use mail, telephone, and Internet surveys to maximum advantage * Proven techniques to increase response rates * Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys * Direction on how to construct effective questionnaires, including considerations of layout * The effects of sponsorship on the response rates of surveys * Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. * The Fourth Edition reintroduces the telephone including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
(source: Nielsen Book Data)

• 1. Introduction
• 2. Types of Error in Surveys
• 3. Sampling
• 4. Nonresponse: Implementing a Sample Design
• 5. Methods of Data Collection
• 6. Designing Questions to Be Good Measures
• 7. Evaluating Survey Questions and Instruments
• 8. Survey Interviewing
• 9. Preparing Survey Data for Analysis
• 10. Analyzing Survey Data
• 11. Ethical Issues in Survey Research
• 12. Providing Information about Survey Methods
• 13. Survey Error in Perspective.
• (source: Nielsen Book Data)

The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data, " further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
(source: Nielsen Book Data)

• Dedication. List of Contributors. Preface and Acknowledgements
• Part 1: Introduction and Overview. 1. Survey Research and Social Science: History, Current Practice and Future Prospects - James D. Wright and Peter V. Marsden. 2. Overview of Design Issues: Total Survey Error - Paul P. Biemer. 3. Legal and Human Subjects Considerations in Surveys - Constance F. Citro.
• Part 2: Survey Sampling. 4. Sampling Theory - Martin Frankel. 5. Fundamentals of Applied Sampling - Thomas Piazza. 6. Applied Sampling for Large-Scale Multistage Area Probability Designs - Rachel Harter, Stephanie Eckman, Ned English and Colm O'Muircheartaigh. 7. Sample Size, Optimum Allocation, and Power Analysis - Kenneth C. Land and Hui Zheng. 8. Analysis of Data from Complex Surveys - Richard T. Campbell and Michael L. Berbaum.
• Part 3: Survey Measurement. 9. Question and Questionnaire Design - Jon A. Krosnick and Stanley Presser. 10. The Psychology of Survey Response - Roger Tourangeau and Norman M. Bradburn. 11. Measurement Models for Survey Research - George W. Bohrnstedt. 12. How Good is Survey Measurement? Assessing the Reliability and Validity of Survey Measures - Duane F. Alwin.
• Part 4: Survey Data Collection. 13. Interviewers and Interviewing - Nora Cate Schaeffer, Jennifer Dykema and Douglas W. Maynard. 14. Telephone Surveys - Paul J. Lavrakas. 15. Mail Surveys and Paper Questionnaires - Chase H. Harrison. 16. Internet Surveys - Mick P. Couper and Michael Bosnjak. 17. Mixed-Mode Surveys - Don A. Dillman and Benjamin L. Messer. 18. Managing Survey Research Projects - John M. Kennedy, John Tarnai and James G. Wolf.
• Part 5: Preparing, Augmenting and Disseminating Survey Data. 19. Survey Nonresponse - John Dixon and Clyde Tucker. 20. Missing Data - Paul D. Allison. 21. Linking Administrative and Survey Data - Julia Lane. 22. Surveys and Geographic Information Systems - Frank M. Howell and Jeremy R. Porter. 23. Archiving, Documentation, and Dissemination - Mary B. Vardigan and Peter Granda
• Part 6: Special Types of Surveys. 24. Surveying Across Nations and Cultures - Tom W. Smith. 25. Panel Surveys: Conducting Surveys Over Time - Frank P. Stafford. 26. Analyzing Data from Repeated Surveys - Glenn Firebaugh. 27. Surveys in Applied Social Research - Timothy P. Johnson and James D. Wright. 28. Survey Experiments - Steven L. Nock and Thomas M. Guterbock. Index.
• (source: Nielsen Book Data)

"The Handbook of Survey Research, Second Edition" builds on its widely-recognized 1983 predecessor by updating its previous historical account of the development of survey research and the evolution of social science before going on to examine new and expanded usages of survey research during the past half century. Editors Peter Marsden (Harvard University) and James D. Wright (University of Central Florida), long-time editor of Elsevier's Social Science Research, have created an authoritative reference book and an excellent starting point for anyone requiring a broad examination of the field. Detailed chapters include: sampling; measurement; questionnaire construction and question writing; survey implementation and management; survey data analysis; special types of surveys; and integrating surveys with other data collection methods. This handbook is distinguished from other texts by its greater comprehensiveness and depth of coverage including topics such as measurement models, the role of cognitive psychology, surveying networks, and cross-national/cross-cultural surveys. Timely and relevant it includes materials that are only now becoming highly influential topics.
(source: Nielsen Book Data)

• PREFACE TO THE FIRST EDITION xv PREFACE TO THE SECOND EDITION xix ACKNOWLEDGEMENTS xxi
• CHAPTER 1. AN INTRODUCTION TO SURVEY METHODOLOGY 1.1 Introduction 2 1.2 A Brief History of Survey Research 3 1.3 Some Examples of Ongoing Surveys 7 1.4 What is Survey Methodology? 30 1.5 The Challenge of Survey Methodology 32 1.6 About this Book 34
• CHAPTER 2. INFERENCE AND ERROR IN SURVEYS 2.1 Introduction 39 2.2 The Lifecycle of a Survey From a Design Perspective 41 2.3 The Lifecycle of a Survey from A Quality Perspective 49 2.4 Putting It All Together 60 2.5 Error Notions in Different Kinds of Statistics 61 2.6 Nonstatistical Notions of Survey Quality 62 2.7 Summary 63
• CHAPTER 3. TARGET POPULATIONS, SAMPLING FRAMES, AND COVERAGE ERROR 3.1 Introduction 69 3.2 Populations and Frames 69 3.3 Coverage Properties of Sampling Frames 72 3.4 Alternative Frames for the Target Population of Households or Persons 81 3.5 Frame Issues for Other Common Target Populations 84 3.6 Coverage Error 87 3.7 Reducing Undercoverage 88 3.8 Summary 94
• CHAPTER 4. SAMPLE DESIGN AND SAMPLING ERROR 4.1 Introduction 97 4.2 Samples and Estimates 99 4.3 Simple Random Sampling 103 4.4 Cluster Sampling 106 4.5 Stratification and Stratified Sampling 113 4.6 Systematic Selection 123 4.7 Complications in Practice 125 4.8 Sampling US Telephone Households 133 4.9 Selecting Persons Within Households 136 4.10 Summary 138
• CHAPTER 5. METHODS OF DATA COLLECTION 5.1 Alternative Methods of Data Collection 150 5.2 Choosing the Appropriate Method 159 5.3 Effects of Different Data Collection Methods on Survey Errors 160 5.4 Using Multiple Modes of Data Collection 175 5.5 Summary 177
• CHAPTER 6. NONRESPONSE IN SAMPLE SURVEYS 6.1 Introduction 183 6.2 Response Rates 183 6.3 Impact of Nonresponse on the Quality of Survey Estimates 189 6.4 Thinking Causally About Survey Nonresponse Error 191 6.5 Dissecting the Nonresponse Phenomenon 192 6.6 Design Features to Reduce Unit Nonresponse 201 6.7 Item Nonresponse 208 6.8 Are Nonresponse Propensities Related to Other Error Sources? 210 6.9 Summary 210
• CHAPTER 7. QUESTIONS AND ANSWERS IN SURVEYS 7.1 Alternatives Methods of Survey Measurement 217 7.2 Cognitive Processes in Answering Questions 218 7.3 Problems in Answering Survey Questions 225 7.4 Guidelines for Writing Good Questions 242 7.5 Summary 252
• CHAPTER 8. EVALUATING SURVEY QUESTIONS 8.1 Introduction 259 8.2 Expert Reviews 260 8.3 Focus Groups 261 8.4 Cognitive Interviews 263 8.5 Field Pretests and Behavior Coding 265 8.6 Randomized or Split-Ballot Experiments 267 8.7 Applying Question Standards 268 8.8 Summary of Question Evaluation Tools 269 8.9 Linking Concepts of Measurement Quality to Statistical Estimates 274 8.10 Summary 286
• CHAPTER 9. SURVEY INTERVIEWING 9.1 The Role of the Interviewer 291 9.2 Interviewer Bias 292 9.3 Interviewer Variance 295 9.4 Strategies for Reducing Interviewer Bias 300 9.5 Strategies for Reducing Interviewer-Related Variance 302 9.6 The Controversy About Standardized Interviewing 312 9.7 Interviewer Management 315 9.8 Validating the Work of Interviewers 319 9.9 The Use of Recorded Voices (and Faces) in Data Collection 322 9.10 Summary 323
• CHAPTER 10. POSTCOLLECTION PROCESSING OF SURVEY DATA 10.1 Introduction 329 10.2 Coding 331 10.3 Entering Numeric Data into Files 344 10.4 Editing 345 10.5 Weighting 347 10.6 Imputation for Item-missing data 354 10.7 Sampling Variance Estimation for Complex Samples 359 10.8 Survey Data Documentation and Metadata 363 10.9 Summary 365
• CHAPTER 11. PRINCIPLES AND PRACTICES RELATED TO ETHICAL RESEARCH 11.1 Introduction 371 11.2 Standards for the Conduct of Research 371 11.3 Standards for Dealing with Clients 374 11.4 Standards for Dealing with the Public 375 11.5 Standards for Dealing with Respondents 376 11.6 Emerging Ethical Issues 384 11.7 Research About Ethical Issues in Surveys 384 11.8 Administrative and Technical Procedures for Safe-Guarding Confidentiality 392 11.9 Summary and Conclusions 398 Keywords For More In-Depth Reading Exercises
• CHAPTER 12. FAQS ABOUT SURVEY METHODOLOGY 12.1 Introduction 405 12.2 The Questions and Their Answers 405 REFERENCES 421 INDEX 451.
• (source: Nielsen Book Data)

Praise for the First Edition : "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." - Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing ..." - Public Opinion Quarterly "...it should find an audience everywhere surveys are being conducted." - Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50# more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology , Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.
(source: Nielsen Book Data)

• 1. An introduction to survey methodology
• 2. Inference and error in surveys
• 3. Target populations, sampling frames, and coverage error
• 4. Sample design and sampling error
• 5. Methods of data collection
• 6. Nonresponse in sample surveys
• 7. Questions and answers in surveys
• 8. Evaluating survey questions
• 9. Survey interviewing
• 10. Postcollection processing of survey data
• 11. Principles and practices related to ethical research
• 12. FAQs about survey methodology.

• PART ONE: Planning and Designing the Survey
• Chapter 1: Initiating a Survey
• Chapter 2: Planning the Project
• Chapter 3: Designing the Sample PART TWO: Developing Survey Instruments
• Chapter 4: Composing Questions
• Chapter 5: Creating Item Scales
• Chapter 6: Building Questionnaires PART THREE: Collecting and Processing Data
• Chapter 7: Self-Administered Surveys
• Chapter 8: Collecting Interview Data
• Chapter 9: Processing Data PART FOUR: Interpreting and Reporting Results
• Chapter 10: Describing Data Distributions
• Chapter 11: Measuring item Interactions
• Chapter 12: Reporting the Information Appendix A: Conducting Focus Groups B: Conducting Experiments C: Presenting Survey Results GLOSSARY INDEX.
• (source: Nielsen Book Data)

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
(source: Nielsen Book Data)