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Book
xi, 171 pages ; 23 cm.
  • 1. Introduction 2. Types of Error in Surveys 3. Sampling 4. Nonresponse: Implementing a Sample Design 5. Methods of Data Collection 6. Designing Questions to Be Good Measures 7. Evaluating Survey Questions and Instruments 8. Survey Interviewing 9. Preparing Survey Data for Analysis 10. Analyzing Survey Data 11. Ethical Issues in Survey Research 12. Providing Information about Survey Methods 13. Survey Error in Perspective.
  • (source: Nielsen Book Data)9781452259000 20160612
The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data, " further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
(source: Nielsen Book Data)9781452259000 20160612
Education Library (Cubberley)
EDUC-399A-01
Book
xvi, 426 p. : ill. ; 23 cm
  • Preface and Acknowledgments. The Authors. Part I. Strategies for Asking Questions. 1. The Social Context of Question Asking. Part II. Tactics for Asking Questions. 2. Asking Nonthreatening Questions About Behavior. 3. Asking Threatening Questions About Behavior. 4. Asking Questions About Attitudes and Behavioral Intentions. 5. Asking and Recording Open-Ended and Closed-Ended Questions. 6. Asking Questions that Measure Knowledge. 7. Asking Questions that Evaluate Performance. 8. Asking Psychographic Questions. 9. Asking Standard Demographic Questions. Part III. Drafting and Crafting the Questionnaire. 10. Organizing and Designing Questionnaires. 11. Questionnaires from Start to Finish. 12. Asking Questions FAQs. Bibliography and Recommended Readings. Glossary. Index. Appendix A: List of Academic and Not-for-Profit Survey Research Organizations. Appendix B: Illinois Liquor Control Commission: College Student Survey. Appendix C: Faculty Retention Survey. Appendix D: Kinko's: Open-ended Service Satisfaction Survey.
  • (source: Nielsen Book Data)9780787970888 20160610
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
(source: Nielsen Book Data)9780787970888 20160610
Education Library (Cubberley)
EDUC-399A-01
Book
xxv, 463 p. : ill. ; 24 cm.
  • PART ONE: Planning and Designing the Survey Chapter 1: Initiating a Survey Chapter 2: Planning the Project Chapter 3: Designing the Sample PART TWO: Developing Survey Instruments Chapter 4: Composing Questions Chapter 5: Creating Item Scales Chapter 6: Building Questionnaires PART THREE: Collecting and Processing Data Chapter 7: Self-Administered Surveys Chapter 8: Collecting Interview Data Chapter 9: Processing Data PART FOUR: Interpreting and Reporting Results Chapter 10: Describing Data Distributions Chapter 11: Measuring item Interactions Chapter 12: Reporting the Information Appendix A: Conducting Focus Groups B: Conducting Experiments C: Presenting Survey Results GLOSSARY INDEX.
  • (source: Nielsen Book Data)
The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
(source: Nielsen Book Data)
Education Library (Cubberley)
EDUC-399A-01