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Book
273 pages : illustrations ; 21 cm
Business Library, Engineering Library (Terman)
STRAMGT-359-01, STRAMGT-359-01, CEE-246-01
Book
273 pages : illustrations ; 21 cm
  • Part I: Discovering the Chasm: Introduction
  • High-Tech Marketing Illusion
  • High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy
  • Target the Point of Attack
  • Assemble the Invasion Force
  • Define the Battle
  • Launch the Invasion
  • Conclusion.
Engineering Library (Terman)
CEE-246-01
Book
pages cm
  • Part 1: Venture Opportunity, Concept, and Strategy Chapter 1: Economic Growth and the Technology Entrepreneur Chapter 2: Opportunity and the Concept Summary Chapter 3: Vision and the Business Model Chapter 4: Competitive Strategy Chapter 5: Innovation Strategies Part 2: Venture Formation and Planning Chapter 6: Risk and Return Chapter 7: The Business Plan Chapter 8: Types of Ventures Chapter 9: Knowledge, Learning, and Design Chapter 10: Legal Formation and Intellectual Property Part 3: Detailed Functional Planning for the Venture Chapter 11: The Marketing and Sales Plan Chapter 12: Organizational Development Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part 4: Financing and Building the Venture Chapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Presentations and Deal Negotiations Chapter 20: Leading Ventures to Success.
  • (source: Nielsen Book Data)9780073380186 20160606
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, "Technology Ventures" is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, "Technology Ventures" integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on 'technology', including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. The extensive features in this edition include: expanded attention to 'clean tech' startups in the energy and environment sectors; special coverage of university technology commercialization, open source innovation, and social entrepreneurship; eight cases, including two from the well-known Harvard Business School archive; a 'venture challenge' business plan exercise at the end of each chapter; and, extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders.
(source: Nielsen Book Data)9780073380186 20160606
Engineering Library (Terman)
CEE-246-01, MS&E-276-01
Book
xx, 680 p. : ill. ; 24 cm.
  • Part 1: Venture Opportunity, Concept, and Strategy Chapter 1: Economic Growth and the Technology Entrepreneur Chapter 2: Opportunity and the Concept Summary Chapter 3: Vision and the Business Model Chapter 4: Competitive Strategy Chapter 5: Innovation Strategies Part 2: Venture Formation and Planning Chapter 6: Risk and Return Chapter 7: The Business Plan Chapter 8: Types of Ventures Chapter 9: Knowledge, Learning, and Design Chapter 10: Legal Formation and Intellectual Property Part 3: Detailed Functional Planning for the Venture Chapter 11: The Marketing and Sales Plan Chapter 12: Organizational Development Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part 4: Financing and Building the Venture Chapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Presentations and Deal Negotiations Chapter 20: Leading Ventures to Success.
  • (source: Nielsen Book Data)9780073380186 20160606
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, "Technology Ventures" is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, "Technology Ventures" integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on 'technology', including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. The extensive features in this edition include: expanded attention to 'clean tech' startups in the energy and environment sectors; special coverage of university technology commercialization, open source innovation, and social entrepreneurship; eight cases, including two from the well-known Harvard Business School archive; a 'venture challenge' business plan exercise at the end of each chapter; and, extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders.
(source: Nielsen Book Data)9780073380186 20160606
Engineering Library (Terman)
CEE-246-01, MS&E-276-01
Book
xx, 680 p. : ill. ; 24 cm.
  • Part 1: Venture Opportunity, Concept, and Strategy Chapter 1: Economic Growth and the Technology Entrepreneur Chapter 2: Opportunity and the Concept Summary Chapter 3: Vision and the Business Model Chapter 4: Competitive Strategy Chapter 5: Innovation Strategies Part 2: Venture Formation and Planning Chapter 6: Risk and Return Chapter 7: The Business Plan Chapter 8: Types of Ventures Chapter 9: Knowledge, Learning, and Design Chapter 10: Legal Formation and Intellectual Property Part 3: Detailed Functional Planning for the Venture Chapter 11: The Marketing and Sales Plan Chapter 12: Organizational Development Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part 4: Financing and Building the Venture Chapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Presentations and Deal Negotiations Chapter 20: Leading Ventures to Success.
  • (source: Nielsen Book Data)9780073380186 20160606
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, "Technology Ventures" is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, "Technology Ventures" integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on 'technology', including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. The extensive features in this edition include: expanded attention to 'clean tech' startups in the energy and environment sectors; special coverage of university technology commercialization, open source innovation, and social entrepreneurship; eight cases, including two from the well-known Harvard Business School archive; a 'venture challenge' business plan exercise at the end of each chapter; and, extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders.
(source: Nielsen Book Data)9780073380186 20160606
Engineering Library (Terman)
CEE-246-01, MS&E-276-01
Book
278 p. : ill. (some col.) ; 19 x 24 cm.
  • 1 Canvas 14 Definition of a Business Model 16 The 9 Building Blocks 44 The Business Model Canvas 2 Patterns 56 Unbundling Business Models 66 The Long Tail 76 Multi-Sided Platforms 88 FREE as a Business Model 108 Open Business Models 3 Design 126 Customer Insights 134 Ideation 146 Visual Thinking 160 Prototyping 170 Storytelling 180 Scenarios 4 Strategy 200 Business Model Environment 212 Evaluating Business Models 226 Business Model Perspective on Blue Ocean Strategy 232 Managing Multiple Business Models 5 Process 244 Business Model Design Process Outlook 262 Outlook Afterword 274 Where did this book come from? 276 References.
  • (source: Nielsen Book Data)9780470876411 20160605
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!".
(source: Nielsen Book Data)9780470876411 20160605
Engineering Library (Terman)
CEE-246-01
Book
xxi, 227 p. : ill ; 21 cm.
Engineering Library (Terman)
CEE-246-01
Book
xxi, 227 p. ; 21 cm.
Engineering Library (Terman)
CEE-246-01
Book
xxi, 227 p. : ill ; 21 cm.
Engineering Library (Terman)
CEE-246-01