In this article we develop novel theory on the differentiated impact of verbal and visual text on the emergence, rise, establishment, and consolidation of institutions. Integrating key insights from social semiotics into a discursive model of institutionalization, we identify distinct affordances of verbal and visual text based on the constitutive features of these semiotic modes. In an effort to extend scholarly inquiry into the relationship of text and institutions, we develop a set of propositions on how and under which conditions verbal and visual text, respectively, facilitate the institutionalization of novel ideas in each stage of the process. Our theory development has implications for research on institutions as communicative accomplishments, contributes to the nascent line of multimodal research, and provides novel insights into institutional emergence. [ABSTRACT FROM AUTHOR]
Miller, Shana K., Anganuzzi, Alejandro, Butterworth, Doug S., Davies, Campbell R., Donovan, Greg P., Nickson, Amanda, Rademeyer, Rebecca A., and Restrepo, Victor
Canadian Journal of Fisheries & Aquatic Sciences. Apr2019, Vol. 76 Issue 4, p643-656. 14p.
VISUAL communication, FISHERIES, TUNA, STAKEHOLDERS, and STARK effect
The use of management strategy evaluation (MSE) to design and test candidate fisheries management approaches is expanding globally. Participation of managers, scientists, and stakeholders should be an integral component of the MSE process. Open and effective communication among these groups is essential for the success of the MSE and the adoption of the management approach based on it. The highly technical nature of MSE and newness of the approach to many audiences present considerable communication challenges and have, unfortunately, slowed progress in some cases. We draw on diverse experiences with MSE to identify two areas in which the implementation of MSE in multinational fora may be improved: (i) the use of formally constituted "intermediary groups" as a forum for exchange at the management–science interface and (ii) the development of engaging, yet uncomplicated, visual communication tools for conveying key results to different audiences at each stage. While our focus is the MSE processes underway in the regional fisheries management organizations for tunas and tuna-like species, the advice provided is also pertinent for other fisheries, international and domestic alike, pursuing MSE. [ABSTRACT FROM AUTHOR]
Lambrecht, K. M., Hatchett, B. J., Walsh, L. C., Collins, M., and Tolby, Z.
Bulletin of the American Meteorological Society. Apr2019, Vol. 100 Issue 4, p557-563. 7p.
VISUAL communication, WEATHER forecasting, CLIMATOLOGY, METEOROLOGY, and PUBLIC communication
Communicating weather-related hazards to the public can be a challenge for meteorologists, particularly given the nature of confidence levels in forecasting science. Despite these challenges, communicating high-impact weather remains extremely important because it has implications for the safety, health, and resilience of impacted communities. Because the dynamics of this issue are complex, solutions to weather hazard communication benefit from interdisciplinary solutions and multiple types of expertise. Our work demonstrates how rhetoric, a foundational communication discipline, can be applied to improving weather forecast communication. Applying a rhetorical framework allows the identification of communication strategies that not only invite public involvement but encourage users to act as conduits for weather information distribution. As a result, trust can be developed between the National Weather Service (NWS) and public audiences. The initial results support the hypothesis that effective public communication from NWS messaging can be improved by incorporating the concept of "commonplaces," which are the expressions of beliefs, values, and norms that construct community attitudes toward weather or natural hazard forecasts, into visual communication techniques such as NWS Weather Stories. [ABSTRACT FROM AUTHOR]
2019 11th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA) Measuring Technology and Mechatronics Automation (ICMTMA), 2019 11th International Conference on. :531-536 Apr, 2019
SIGNS & symbols, ARTIFICIAL intelligence, VISUAL communication, GENETIC algorithms, COMMUNICATION models, and FUZZY measure theory
Traditional cultural symbols widely appear in visual communication design. The development of visual communication design has greatly promoted the development and modernization of traditional culture. After analyzing the research status of genetic algorithm in the field of traditional culture, this paper finds that the application of genetic algorithm is less, and there is no specific application of relevant models. Therefore, this paper codes the traditional cultural symbols and constructs a visual communication design model based on artificial intelligence model, which can effectively solve the problem that the fuzzy measure cannot be fused. In order to better apply traditional cultural symbols to visual communication design based on this model, genetic algorithm technology is further proposed to superimpose the two. In order to verify the application effect of the model, the coding efficiency and computational efficiency of the model are tested. It can be seen from the experiment that the artificial intelligence visual communication design model based on genetic algorithm has higher coding efficiency of traditional cultural symbols and computing efficiency of genetic algorithm, which has certain application value. [ABSTRACT FROM AUTHOR]
NEW product development, VISUAL communication, MECHANICAL engineering, GRAPHIC design, and ENGLISH language
This study addresses the role of visual representations in supporting communication between an R&D team and geographically distributed suppliers for a new product development (NPD) project. It specifically focuses on the design and use of visual representations as a feasible way for communication between the distributed actors when they face communication challenges originating from differences in skills in the English language, but also from differences in work experiences. Relying on empirical materials from a Swedish manufacturing company in the mechanical engineering industry, this paper makes the following contributions to the literature. First, it shows that visual representations are effective boundary objects able to support process-oriented and product-oriented communication in distributed NPD projects. Second, it illustrates that visual representations do not necessarily have to follow graphic design principles, but can still be effective if distributed actors share the same project context. Finally, it highlights the need for a dynamic and context-dependent perspective on communication in NPD projects. [ABSTRACT FROM AUTHOR]
Media Watch. Sep2019, Vol. 10 Issue 3, p723-736. 14p.
SOCIAL change in motion pictures, VISUAL communication, and SOCIAL development
Cinema for social change is not a new approach. Odia cinema, earlier known as Oriya cinema, has been intrinsically connected to the essence of Odia language and culture in the Indian state of Odisha. Since the inception of Odia cinema, it has been endeavoring to send social messages by employing visual communication for social change and development. Despite riding on the path of social and attitudinal changes, the films representing the disabled characters have raised eyebrows concerning its commitments to outcomes. As the spirit of rights activism and changing public discourses on disability on the rise, Odia cinema industry is pushed to face a decisive test. The disdain for disability in entertainment media is unraveled, and the politics of treating the disabled has become flawed. The current study has attempted to understand the cinematic construction in the light of the model, gender, identity, and societal approach towards disability issues. [ABSTRACT FROM AUTHOR]
2019 11th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA) Measuring Technology and Mechatronics Automation (ICMTMA), 2019 11th International Conference on. :99-102 Apr, 2019