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Influencer marketing, Social media marketing, Electronic Word-of-Mouth, Consumer behavior, Purchase intention, TikTok marketing., Business Administration, and Företagsekonomi

This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. While TikTok has become a popular platform for influencer marketing due to its high engagement rates and entertaining marketing concept, limited research exists on the factors that influence consumer purchase intentions on the platform. The study aims to understand the factors that influence consumer behavior on TikTok and its impact on purchase intentions, using the theory of persuasion. The method used in this research is a quantitative study where the authors used a survey method to collect primary data from 138 Swedish consumers. STATA was used to analyze the data, and the findings reveal that the trustworthiness and parasocial relationships of influencers significantly impact purchase intentions, while perceived expertise has no significant impact on the platform TikTok. This study's results can guide marketing professionals and influencers to develop effective influencer marketing strategies on TikTok, which offers immense marketing opportunities for brands seeking to reach younger audiences with high engagement rates.

Angina pectoris, caring, experience, nursing, patient perspective, omvårdnad, patientperspektiv, upplevelse, Nursing, and Omvårdnad

Bakgrund: Angina pectoris ingår i folksjukdomen hjärt- och kärlsjukdomarvilka i hög grad är relaterade till livsstilsfaktorer. Aterosklerosprocessen ären vanlig bakomliggande orsak. Angina pectoris orsakar patienten stortlidande samt stora kostnader för samhället. Vid personcentrerad vårdengagerar och aktiverar sjuksköterskan patienten i omvårdnaden. Syfte:Syftet var att belysa omvårdnad vid angina pectoris ur ett patientperspektiv.Metod: Metoden var en allmän litteraturstudie där nio artiklar ingick.Databearbetning utfördes enligt Popenoes vägledning för litteraturstudiervilket resulterade i att tre kategorier skapades. Resultat: Databearbetningenresulterade i tre rubriker: upplevelse av omvårdnad som förmedlar trygghet,upplevelse av att ha en kommunikation med sjuksköterska samt upplevelseav att få information. I resultatet framgick att patienter upplevde stort behovav en omvårdnad som förmedlar trygghet och information. Kommunikationansågs vara en viktig komponent i relationen med sjuksköterskan.Konklusion: I omvårdnaden av angina pectoris värdesatte patientertrygghet, information samt en god kommunikation med sjuksköterskan.Därför är det viktigt för sjuksköterskan med aktuell kunskap om anginapectoris och dess omvårdnad samt personcentrerad vård. Nyckelord:Angina pectoris, omvårdnad, patientperspektiv, upplevelse.
Background: Angina pectoris is a cardiovascular disease. Cardiovasculardiseases are public health diseases, largely related to lifestyle factors. Theatherosclerosis process is a common underlying cause. Angina pectoriscauses great suffering for the patient and great costs for the society. Inperson-centered care, the nurse engages and activates the patient in the care.Aim: The aim was to enlighten nursing for angina pectoris from a patientperspective. Method: The method was a general literature study whichincluded nine article. The data processing was carried out according toPoponoe’s guidance, which created three categories. Results: The dataprocessing resulted in three different categories: experience of nursing thatconveys security, experience of communication with a nurse and experienceof receiving information. The results showed that patients experienced agreat need for care that conveys security and information. Communicationwas considered an important component in the relationship with the nurse.Conclusion: In the care of angina pectoris, patients valued security,information and good communication with the nurse. Therefore, it isimportant for the nurse to have current knowledge of angina pectoris and itscare, as well as person centered care. Keywords: Angina pectoris, nursing,patient perspective, experience

Journalism, Threat, Hatred, Harassment, Sweden, Discourse theory, Interview, Media and Communications, and Medie- och kommunikationsvetenskap

This study examines how local journalists in Sweden view, understand and manage threats, hatred and harassment in their professional role. The study is based on qualitative interviews with eight journalists, four men and four women, from different local newspapers in Sweden. The interviews are analyzed through a theoretical framework inspired by discourse theory. The purpose of this study is to examine how journalists are affected by threats, hatred and harassment. All material has been collected throughout the study and is used to understand how journalists being victims of hatred, threats and harassment affects their duty to society as being a democratic vessel for the public opinion. The research questions for the study are: 1. How do journalists experience safety risks in their professional practice? 2. How do journalists weigh the risk of being exposed to hatred, threats and harassment as opposed to reporting about subjects they are interested in and find important? 3. Do journalists experience institutional support and how safe does the support make them feel? Theories such as the media's democratic role in society and the journalistic standard of practice are used to answer the research questions and analyze the material. The result of the study shows that hatred, threats and harassment is an established part of journalistic practice that is known throughout institutions and by journalists themselves. Furthermore the result shows a lack of institutionalized support. Neither their previous education discussed how they’re supposed to handle hatred, threats and harassments nor does their current workplace discuss it. In line with previous research, the informants believed that hatred, threats and harassment take different forms depending on the gender of the journalist and that women are more vulnerable, which they claimed were because of the patriarchal structures of our society. The result shows that the informants use avoidance strategies when it comes to reducing the risk of exposure. Subconsciously, they may have reframed, changed the narrative or censored themselves – but in such cases without their direct knowledge.

Eldsjäl, kommersialisering, supporterskap, Social Work, and Socialt arbete

IK Sirius är en fotbollsklubb från Uppsala som de senaste åren har etablerat sig i den högsta serien i Sverige, Allsvenskan. I takt med att fotbollsklubben har utvecklats har även antalet supportrar som går på lagets matcher ökat markant samt antalet medlemmar i supporterföreningen Västra Sidan. För att lyckas etablera sig och även kunna utvecklas ännu mer har Sirius valt att lägga den kommersiella delen av verksamheten i ett aktiebolag, detta för att stärka klubbens ekonomi ytterligare. Klubben har genom detta blivit mer kommersiell och professionell och denna uppsats syftar till att undersöka hur supporterskapet har förändrats till följd av detta. Vidare kommer uppsatsen att undersöka om betydelsen av eldsjälar förändras i den moderna fotbollen. Det finns tidigare forskning om hur fotbollen påverkar supportrarnas beteende, men inte så mycket forskning om hur supportrar påverkar fotbollen eller fotbollsklubbar vilket denna studie vill bidra med. Empiri har samlats in genom tio semistrukturerade intervjuer där respondenterna är en blandning av supportrar från supporterföreningen Västra Sidan, en oberoende journalist samt en person som arbetar inom IK Sirius. Datan har sedan analyserat genom en kvalitativ konventionell innehållsanalys. För att tolka förändringen av supporterskapet har Nyinstitutionell teori, Samproduktion samt Interactional Ritual Theory använts för att belysa både den organisatoriska samt sociala förändringen som har skett. Studien visar att det framförallt är gemenskapen som får eldsjälar i form av supportrar att engagera sig och lägga både mycket tid och pengar på sitt supporterskap. Resultatet visar även att fotbollsklubbar i hög grad är beroende av eldsjälar i form av ideellt arbete men framförallt genom biljettintäkter som är en av klubbens största inkomstkällor. Fotbollsklubbar anses idag vara en produkt på en marknad och supportrarna skapar ett mervärde genom att de bidrar med bra stämning på läktaren vilket i sin tur lockar fler personer att gå på matcherna.

Government, homeless, ideal organizations, non-profit, public sector, voluntary organizations, Social Work, and Socialt arbete

The responsibility of the homeless has for a long time been a gray area. Voluntary organizations were founded because no one else was helping the homeless. Today the responsibility to take care of the homeless lies with the public sector and the respective municipalities. So why is it that new voluntary organizations keep appearing? The purpose of the study is to find out what role voluntary organizations play in the work against homelessness and whether they have an impact on the social work of today. Analysis of the results was done with theories of street-level bureaucrats and social citizenship. The results of this study show how much responsibility voluntary organizations take in the work against homelessness. A responsibility that many of the interviewees know should lie with the public sector instead. The voluntary organizations fulfills the participants' basic needs and provides them a sense of security. The results draw attention to the fact that the work that the voluntary organizations do is often taken for granted.