Harvard Business Review. Jan/Feb2019, Vol. 97 Issue 1, p112-117. 6p. 4 Black and White Photographs.
Technological innovations, Science fiction, and Imagination
Many companies looking for breakthroughs struggle to move beyond incremental ideas, because cognitive biases trap people in the status quo and prevent them from seeing big opportunities. But four tactics can help firms overcome biases and think far more creatively: Science fiction. Sci-fi writers have foreseen all kinds of innovations. When Lowe’s invited some in to envision its future, it got ideas for augmented reality phones, service robots, 3-D printing, and other new technologies that boosted sales. Analogies. These can help innovators make big leaps too. For instance, when Charlie Merrill applied the analogy of a supermarket to the brokerage business, he changed the industry. First principles logic. Often it helps to reexamine foundational assumptions and rebuild from the ground up. That’s how Regeneron cut drug development costs 80%. Exaptation. Why do we use something for one purpose and not another? Asking that question led to the creation of the Flex-Foot, a revolutionary prosthetic that doesn’t look anything like a foot but acts like one. [ABSTRACT FROM AUTHOR]
Diary fiction, Acquisition of data, English science fiction, and Metallurgical analysis
This study determined how useful Google Scholar (GS) is for the evaluation of non‐English journals based on a sample of 150 Chinese journals listed in the Report on Chinese Academic Journals Evaluation of Research Center for Chinese Science Evaluation (2013–2014). This study investigated two disciplines: Library, Information & Documentation Science and Metallurgical Engineering & Technology. We collected data from GS and the Chongqing VIP database to evaluate GS as a citation database for Chinese journals on its resource coverage, journal ranking, and citation data. We found that GS covered 100% of the sample journals but indexed 22% more article records than the number of articles published. The ranking of Chinese journals by GS Metrics was not suitable to present a dependable ranking of Chinese journals. GS appeared suitable to provide an alternative source of Chinese citation data, even though there existed coverage problems, including article duplication and citation omission and potential duplication. The GS Metric average citation provided results highly correlated to traditional citation results, showing that it would be suitable for evaluating Chinese journals. [ABSTRACT FROM AUTHOR]