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Social media

The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users'personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.

Social media and Online authorship

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

Internet marketing, Social media--Economic aspects, and Small business

Why buy this book? It's practical. It's visual. It's crammed with relevant examples, infographics and actionable takeaways for you to implement straight away. What will you learn? •How to actually use Snapchat, Twitter, Youtube, Facebook and Instagram the right way in 2016. • An understanding of what makes your audience engaged on social media and the scientific, psychological'why'behind it. •How to create a brand and social media content that people actually give a crap about and want to follow, share and like. •How to grow your audience, get them to love you and then part with their money. •How to utilise free marketing and low cost paid social marketing to generate leads and sales. •How to create persuasive messages that lead to a purchase through images and copywriting. Who is this book for? Do you have small business that needs some exposure but don't know where to start when it comes to marketing? are you a regular social media user but you have no clue what content you should post on your business page? Have you ever wondered how that small online retailer you follow on Instagram has become an overnight success fulfilling thousands of orders a week? Is it really possible to make sales through low budget Snapchat videos, funny memes, and controversial Tweets? Whether you're an online shoe retailer, a local plumber or you run your own freelance consultancy business. If you want to use social media to make you more profit, refresh your current marketing strategy or kick your new business into gear this is the guide for you! We live in a time where... Entire businesses are built on platforms like Snapchat, YouTube and Instagram. This book shows you how to grow an audience of loyal followers through content who want to buy whatever you have to sell! Look around you…Notice how your friend spends 4 minutes trying to upload the perfect a Snap to Snapchat of her food at a cool new restaurant while her dish gets cold? Or, your brother who happily spends hours intently watching YouTube videos of a gamer playing minecraft? How many times a day do you open your social media apps on your phone? We are addicted to social media and the branded content we consume defines us & informs the way we live our lives. Social media has become the first thing we do before we eat, sleep or even acknowledge our surroundings. Have you almost been hit by a bus because you are too busy scanning through your Instagram feed? I have. Many times. All you need is... The right content, posted at the right time on the right platform which is viewed by the right person to make your social media business page a success. Everyone is glued to social media, but how do you make money from it? This book takes you through our step by step blueprint to social media marketing success, (it isn't yet another wishy washy guide to Facebook advertising). Who is the Social Media Guru? The Social Media Guru is made up of two people with combined marketing knowledge, experience and expertise. We have consulted for Groupon, Metro Bank, o2, Google Squared Online and been trained by Google, digital agencies and the Institute of Direct and Digital Marketing. We are passionate about Digital marketing - we understand it, we work in it, we know what works.

Sociolinguistics--Network analysis, Communication and technology, Language and the Internet, Social media, and Pragmatics

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Selling, Internet marketing, and Social media

Supposedly, it was Drucker who said he used the word ‘guru', because he didn't know how to spell ‘charlatan'. His point was that most management theories we believe in are wrong. The same may be true with social media. Anyone claiming to be an expert is wrong. You only need to follow the evolution of the conversation prism, to understand the complexity of social media and the mindboggling speed at which it is developing to realise how quickly it all changes. In this ebook of book reviews, Ron Immink starts with the principle that the purpose of social media is selling. Through reviews of key reading, he comes to these conclusions: (1) Our attention span has been shot to hell. Marketers need to understand neuroscience, content, emotion, branding and channel and gaming. If you are a gamer, you will understand. Nothing is as engaging as a good video game. And soon that type of engagement is expected everywhere. Design becomes more and more important; (2) Customer delight is important in a world that is basically word of mouth on steroids; (3) Reputation (which is the sum of the word of mouth) is the new branding. It has economic value. Hence “reputation economics”. But branding is still worth the investment; and (4) Branding, image and traffic should all lead to sales. In all of this, there is one universal lesson: You need to stand out. In a world where everyone is suffering from ADD, attention is at a premium and where there are too many communication channels to choose from, the only thing that will get impact on social media and sales is a good story. Good stories have never gone away. They now become more important.

Social media, Internet in education--Social aspects, Web-based instruction--Social aspects, and Educational technology--Social aspects

Leading scholars from a variety of disciplines explore the future of education, including social media usage, new norms of knowledge, privacy, copyright, and MOOCs.How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students'lives? The past decade has brought increased access to new media, and with this new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K–12 schools and at universities; tuition-free, open education powered by social media, as practiced by the University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens'participatory play.ContributorsColin Agur, Jack M. Balkin, Valerie Belair-Gagnon, danah boyd, Nicholas Bramble, David Buckingham, Chris Dede, Benjamin Gleason, Christine Greenhow, Daniel J. H. Greenwood, Jiahang Li, Yite John Lu, Minhtuyen Mai, John Palfrey, Ri Pierce-Grove, Adam Poppe, Shai Reshef, Julia Sonnevend, Mark Warschauer

Internet marketing--Auditing, Social media--Auditing, Benchmarking (Management), Internet marketing, and Social media

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing'to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.Offers guidance on the use of social media and measuring the success of social media in a business environmentProvides practical information on what social media can do for business and how it can be usedAimed at those who use social media in their workplace

Social media--Iran and Social media--Political aspects--Iran

First comprehensive account of how the Internet has impacted life in Iran.Social Media in Iran is the first book to tell the complex story of how and why the Iranian people—including women, homosexuals, dissidents, artists, and even state actors—use social media technology, and in doing so create a contentious environment wherein new identities and realities are constructed. Drawing together emerging and established scholars in communication, culture, and media studies, this volume considers the role of social media in Iranian society, particularly the time during and after the controversial 2009 presidential election, a watershed moment in the postrevolutionary history of Iran. While regional specialists may find studies on specific themes useful, the aim of this volume is to provide broad narratives of actor-based conceptions of media technology, an approach that focuses on the experiential and social networking processes of digital practices in the information era extended beyond cultural specificities. Students and scholars of regional and media studies will find this volume rich with empirical and theoretical insights on the subject of how technologies shape political and everyday life.David M. Faris is Chair of the Department of Political Science and Public Administration at Roosevelt University and the author of Dissent and Revolution in a Digital Age: Social Media, Blogging and Activism in Egypt. Babak Rahimi is Associate Professor of Communication, Culture, and Religion at the University of California, San Diego. He is the author of Theater State and the Formation of Early Modern Public Sphere in Iran: Studies on Safavid Muharram Rituals, 1590–1641 CE.