Social media

Sociolinguistics--Network analysis, Communication and technology, Language and the Internet, Social media, and Pragmatics

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Selling, Internet marketing, and Social media

Supposedly, it was Drucker who said he used the word ‘guru', because he didn't know how to spell ‘charlatan'. His point was that most management theories we believe in are wrong. The same may be true with social media. Anyone claiming to be an expert is wrong. You only need to follow the evolution of the conversation prism, to understand the complexity of social media and the mindboggling speed at which it is developing to realise how quickly it all changes. In this ebook of book reviews, Ron Immink starts with the principle that the purpose of social media is selling. Through reviews of key reading, he comes to these conclusions: (1) Our attention span has been shot to hell. Marketers need to understand neuroscience, content, emotion, branding and channel and gaming. If you are a gamer, you will understand. Nothing is as engaging as a good video game. And soon that type of engagement is expected everywhere. Design becomes more and more important; (2) Customer delight is important in a world that is basically word of mouth on steroids; (3) Reputation (which is the sum of the word of mouth) is the new branding. It has economic value. Hence “reputation economics”. But branding is still worth the investment; and (4) Branding, image and traffic should all lead to sales. In all of this, there is one universal lesson: You need to stand out. In a world where everyone is suffering from ADD, attention is at a premium and where there are too many communication channels to choose from, the only thing that will get impact on social media and sales is a good story. Good stories have never gone away. They now become more important.

Social media, Online social networks, Musicians, and Cloud computing

These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master the social media platforms that offer benefits to musicians. One of today's most popular and useful social-media outlets for new musicians seeking attention is Soundcloud. In SOCIAL MEDIA FOR MUSICIANS: SOUNDCLOUD, authors Gary and Simone Hiebner tell you everything you need to know to put Soundcloud to work for your music career. Soundcloud offers great playback utilities and allows fans to communicate with artists, building the all-important bond between performer and audience. Make the most of today's social-media tools and put your music career on the fast track with SOCIAL MEDIA FOR MUSICIANS: SOUNDCLOUD.

Personnel management, Social media, and Employees--Recruiting

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

Internet marketing--Auditing, Social media--Auditing, Benchmarking (Management), Internet marketing, and Social media

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing'to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.Offers guidance on the use of social media and measuring the success of social media in a business environmentProvides practical information on what social media can do for business and how it can be usedAimed at those who use social media in their workplace

Social media--Iran and Social media--Political aspects--Iran

First comprehensive account of how the Internet has impacted life in Iran.

Social media, Musicians, and Internet marketing

Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building process happens online, and your chances of success grow as you master those specific social media platforms that offer benefits to musicians. One of the best social-media outlets for new musicians seeking attention is YouTube. In SOCIAL MEDIA FOR MUSICIANS: YOUTUBE, sound designer, producer, and teacher Gary Hiebner tells you everything you need to know to put YouTube to work for your music career, including creating your own YouTube channel, uploading content, communicating with your audience, and much more. You'll learn how to maximize your exposure and build your fan base—and you'll even learn how to make money from your videos. Make the most of today's social-media tools and put your music career on the fast track with SOCIAL MEDIA FOR MUSICIANS: YOUTUBE.

Blogs, Library science--Technological innovations, Libraries--Aims and objectives, RSS feeds, Wikis (Computer science), Instant messaging, Online social networks--Library applications, Digital preservation--Library resources, Social media, User-generated content--Library resources, Libraries and community, Libraries and the Internet, and Digital libraries

Social media allows you to scale up a core librarian practice—connecting your community to information and learning--across geographic boundaries, 24/7. Addressing “curation” as the term is used colloquially, this issue of Library Technology Reports draws from 17 in-depth interviews to show how libraries are using social media to collect, organize, share, and interpret—in short, how to tell a digital story to a specific audience. Additionally the authors use data, collected through an online survey that encompassed all library types, to offer a snapshot of this important “collecting-connecting-curating-contributing” practice. Also included is an annotated directory covering 66 tools for social media curation, organized by category with links to the websites.

Libraries--Marketing, Online social networks--Library applications, and Social media

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book Draws from a range of experiences, with examples from different library types and sizes Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation Features numerous screen shots and illustrations Provides a resource list at the end of every chapter, allowing readers to dig deeper With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

Online social networks and Social media

This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author's successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours.No other book exists that assists academics in learning how to use social media to benefit their teaching and researchThe editor has an extensive background in social media teaching, consulting, research, and everyday useAll the contributors come to the book with a common goal, from various expertise areas and perspectives

Online social networks--Security measures, Online social networks--Economic aspects, and Business communication--Technological innovations

Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for'dialing it back'to retake control.Defines an organization's goals for social networkingPresents the risks present in social networking and how to mitigate themExplains how to maintain continuous social networking security

Tourism--Social aspects, Hospitality industry--Social aspects, and Social media

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. The book emphasizes the role of fantasy and imagination in fluid tourism experiences and critically scrutinizes contested concepts pertaining to human interaction in cyberspace, such as equality, anonymity, transparency, democratization, and publicity culture. The chapters summon insights from Media Studies, Actor-Network Theory, Communicative Action and Symbolic Convergence among others, and offer a palette of emerging methods suitable for academic enquiries of virtual worlds. The theoretical grounding, empirical evidences, and interdisciplinary analysis of the anthology expand the actual research agenda and shed light on conceptual tensions and ambiguities in the present literature. As such, Tourism Social Media: Transformations in Identity, Community and Culture contributes to increasing research reflexivity in tourism studies at large.

Nursing--Data processing and Social media

'[T]he authors recognize the role the nurse has in empowering patients to take charge of their health by using social media responsibly... the information presented in this book can be useful to nurses in a variety of settings and with different levels of understanding regarding social media. The authors masterfully present information on Web 2.0 and Health 2.0 applications for nurses at the point of care, educators, advanced practice practitioners, administrators, and nursing students.'-- Michelle E. Block, RN, PhD, Nursing Science QuarterlyThis book clearly and comprehensively presents the knowledge and skills nurses and health professionals need in order to effectively use the Internet and interactive social media to educate health consumers. By understanding and using Web 2.0 and Health 2.0 applications and technology, nurses will have access to a critical tool for improving the health of individuals, families, and communities, as well as enhancing their own professional development. The different types of health care information sites available on the Internet are addressed along with criteria for evaluating them. The text provides a framework for understanding the devices that support social media and depicts the many scenarios in which social media can be used to promote health. Also included are examples of research studies related to health care informatics. Each chapter begins with clear and concise learning objectives and explanations of related terms. A theoretical foundation for understanding the concepts in the chapter is included, along with web-based resources that support additional in-depth learning. Discussion questions and exercises stimulate the development of critical thinking skills and promote point-of-care applications. Advances in technology and point-of-care use expected to come in the near future are woven throughout. The text will be of value for all nurse education and practice settings.Key Features:Provides easily understood information on interactive social media applications and their implications for nursing and health deliveryIllustrates how to use social networking tools and sites effectivelyDescribes the types of health care information websites available and how to evaluate themAddresses the many devices that support social media and when to use themIncludes a database of tools and resources to assist educators, students, administrators, and practitioners in their use of the Internet and social media