Fast Company. Sep2012, Issue 168, p68-89. 22p. 3 Charts.
User-generated content, Product management, Internet marketing, Internet advertising effectiveness, Web analytics, Social media, Marketing executives -- Attitudes, and Microblogs
The article presents bits of advice on how to manage social media profiles, both personally and professionally. It offers a column from the television show "The Office" writer and star Mindy Kaling on how to manage a successful account on microblogging website Twitter, a transcript of a round table discussion between Internet company executives including Hunter Walk from YouTube, Meg Garlinghouse of LinkedIn, and Ken Weber of Zynga, and an anecdote in which digital marketing executive Baratunde Thurston explains how she turned viewers off from her company's Twitter feed. Charts, diagrams, and statistics are also presented on the success of social promotion.