BUSINESS partnerships, ART schools, and SEATING (Furniture)
This article focuses on the partnership between Bernhardt Design and the Art Center College of Design in Pasadena, California. Partnering with the Art Center College, Bernhardt is not only giving students valuable hands-on marketing and manufacturing experience while still in class, but also bringing new perspectives to the Bernhardt world. During a two-semester program, students would go through the manufacturing process from research to design to prototyping to final production. Students were given two product categories, seating and tables, and were set loose, within reason of course, since the goal was to create pieces that could be feasibly produced.