The article presents a question and several answers related to literary figures in advertising. One person suggests author Pablo Neruda would make a good copywriter because of his adult content delivered in family friendly language. Another suggests that author Charles Bukowski could provide a focus group for any alcohol related account. A reader suggests that Shakespeare, the English playwright, could make any idea sound intriguing.
Presents updates on the music industry of Latin America as of July 2004. Concert of Diego Torres in Buenos Aires, Argentina; Albums that will be released to coincide with the centennial of the birth of Chilean poet and Nobel Prize laureate Pablo Neruda.