This article presents a case of using Design Thinking in a course of an undergraduate degree. The Design Thinking offers an innovation in thinking, consisting of a cycle of steps comprising inspiration, ideation and implementation. Assuming that it has currently shown on the rise the term innovation together with the large number of startups and the high demand of enterprises to adapt new technologies and create competitive advantages in the environment in which they operate. As experiment we used the Design Thinking in a course of Creativity and Innovation in Undergraduate of Information Systems, running the steps of immersion, design, prototyping and validation, in order to generate non-existent or deficit services ideas that might be offered by third parties in the campus of the college. After the description of the steps of the experiment, are presented some qualitative and quantitative results and future work. [ABSTRACT FROM AUTHOR]
LABOR time, FOOTWEAR industry, INDUSTRIES, MANAGEMENT, NEW product development management, and DESIGN research
The purpose of this article was to describe a method to reduce the development time of a collection of thirty products from a company of the footwear industry. The research method was the design research applied in a children's shoe company of Vale dos Sinos. The reduction was based on the use of techniques such as modeling, prototyping and deployment. The main contribution to the company was the reduction of the total time of development in almost 20%. Other contributions were the reduction in rework in manufacturing in more than 50%, the reduction of modifications of projects in more than 40% and the reduction of models rejection in more than 60%. The generalization of the findings to other industries was not an objective of the research. [ABSTRACT FROM AUTHOR]
Las Casas, Alexandre Luzzi and Suszek, Ana Claudia
Revista de Administraçãao da UNIMEP. 2009, Vol. 7 Issue 3, p152-174. 23p.
CONSUMER behavior, BUSINESS communication, MARKETING channels, PRODUCT management, RAPID prototyping, BUSINESS logistics, QUALITATIVE research, ORGANIC foods, and CONTENT analysis
This research aim to analyze the communication importance in the organic products adoption process by the consumers. In order to reach this goal, a panorama about the organic products market was traced, identifying the consumer adoption process for new products and the influences on this consumer, as well as the communication between producers and intermediaries with the organic products consumers was analyzed. This study justifies itself in the increasing complexity an in the recent investigation about the theme in a scientific approach, not only trying to validate and generalize the results for the category, but intending to discuss the problem and not trying to reach conclusive results. In its Exploratory character and to achieve its goals, firstly a bibliographic survey in secondary sources was done to consist the Theoretical Reference and after that a Qualitative Research by a Focus Group was developed. The information achieved in this research was worked according to the Content Analysis proposed by Bardin. In this way, the results pointed out some errors or flaws in the communication process between the organic products suppliers and consumers, as well as the distribution channels drawing a consume inhibition. [ABSTRACT FROM AUTHOR]