RAPID prototyping, WINDOW industry, and INDUSTRIAL research
The article reports that Tech-Wood North America is implementing its Wood 2.0 technology for building fences and window sashes and frames. According to Peter Kotiadis, chief executive officer (CEO) of Tech-Wood North America, the company is moving into new market segments with windows being projected as the next big market for the company. It is stated that the company claims that its Tech-Plank polymer-enhanced wood is 35 percent lighter than fiber cement and is more stronger.
NEW product development, RAPID prototyping, INDUSTRIAL research, COMMERCIAL products, and ABRASIVES
This article reports that the HD series of miniature rotary batch mixers can blend heavy or abrasive materials with bulk densities up to 80 pounds per cubic foot. This was invented by Munson Machinery Co. Inc. of Utica, New York. A rotating drum has proprietary mixing flights that tumble, turn and fold materials gently, to achieve full uniformity in two to three minutes, regardless of disparities in the bulk densities, particle sizes or flow characteristics of the batch ingredients.
BUSINESS research, MARKETING, CONSUMERS, NEW product development, INDUSTRIAL research, PRODUCT management, RAPID prototyping, and COMPUTER operating systems
This article reports that Microsoft Corp. had a big challenge for its business marketing efforts in 2006: develop a value proposition for the business segment that would encompass new products being rolled out, as well as an overall messaging platform for Microsoft's business customers. In addition, Microsoft wanted to develop broad business messaging that would encompass new products being launched this year, including operating system Microsoft Vista, a new version of Microsoft Office and Microsoft Dynamics. So about a year ago, Microsoft launched a comprehensive market research project to define a business brand and messaging that would communicate its value to the business segment. The company began with initial messaging research, in which it analyzed existing research it had already conducted with customers, as well as industry data, to learn which messages resonated with customers as well as which messages were considered believable as coming from Microsoft. During this phase of research, Microsoft learned that the messages that resonated most with customers were those involving people, technology and ease of use.
B to B. 12/12/2005, Vol. 90 Issue 16, p18-18. 1/6p. 1 Color Photograph.
WEBSITES, JOURNALISM, INDUSTRIAL marketing, INDUSTRIAL research, RAPID prototyping, and PERIODICALS
This article presents information on the web site www.newequipmentcom relaunched by Penton Media Inc., in October for its "New Equipment Digest." The new site is designed to build a stronger online community for the publication's audience of 206,000 readers in plant operations, maintenance, engineering, production, purchasing and administration. The redesigned site has several new features that combine product information with editorial from Penton Media publications, creating a data source designed to help readers make equipment and product purchase decisions. One of the new features is a Google Inc.'s inspired search, which searches site and 23 other Penton sites to return results for product information in industrial markets. The site also features 19 "industrial centers," providing product news and editorial for vertical industry segments such as adhesives and sealants, controls, fluid power and heating, ventilation and air conditioning. The site also offers custom RSS feeds and weekly new product e-mails.
Rubber & Plastics News. 1/9/2006, Vol. 35 Issue 12, p9-9. 1/3p. 1 Black and White Photograph.
TRADE shows, AUTOMOBILE industry, INDUSTRIAL research, and RAPID prototyping
This article presents information on the North American International Auto Show in Detroit, Michigan. Almost 7,000 journalists from all over the world descended on Detroit for three days of press business. It doesn't seem that long ago that Toyota and Nissan introduced their new luxury brands, Lexus and Infiniti, to the world at the auto show in Detroit. One thing that makes this show so interesting is the huge participation of automotive executives from all over the world. Detroit's show is that important. Ford and General Motors Corp.'s executives will have a tough time during the show. They'll want to talk about their new products, but everyone else will want to talk about the health of the corporations.