Advances in Consumer Research. 2009, Vol. 36, p919-922. 4p.
PRODUCT management, NEW product development, BUSINESS enterprises, RAPID prototyping, COMMERCIAL products, and ECONOMIC aspects
Companies introduce new products whose success depends on consumer's product evaluation. In this paper, we analyze the effect of the addition of three types of new attributes to a product (beneficial and image attributes and characteristics), with utilitarian or symbolic meaning, on its evaluation, and how this effect is moderated by product knowledge. Results show that the impact of attribute type and product knowledge depends on product meaning. [ABSTRACT FROM AUTHOR]