TARGET costing, PROTOTYPES, PRODUCT design, RAPID prototyping, and SUPPLIERS
Prototyping allows firms to evaluate the technical feasibility of alternative product designs and to better estimate their costs. We study a collaborative prototyping scenario in which a manufacturer involves a supplier in the prototyping process by letting the supplier make detailed design choices for critical components and provide prototypes for testing. While the supplier can obtain private information about the costs, the manufacturer uses target costing to gain control over the design choice. We show that involving the supplier in the prototyping process has an important influence on the manufacturer's optimal decisions. The collaboration results in information asymmetry, which makes parallel prototyping less attractive and potentially reverses the optimal testing sequence under sequential prototyping: It may be optimal to test designs in increasing order of attractiveness to avoid that the supplier does not release technically and economically feasible prototypes for strategic reasons. We also find that the classical target costing approaches (cost‐ and market‐based) need to be adjusted in the presence of alternative designs: Due to the strategic behavior of suppliers, it is not always optimal to provide identical target costs for designs with similar cost and performance estimates, nor to provide different target costs for dissimilar designs. Furthermore, the timing is important: While committing upfront to carefully chosen target costs reduces the supplier's strategic behavior, in some circumstances, the manufacturer can take advantage of this behavior by remaining flexible and specifying the second prototype's target costs later. [ABSTRACT FROM AUTHOR]
As relationship marketing research evolved, a number of key constructs emerged. Some scholars have argued that these constructs are not conceptually or empirically distinct. We investigate this phenomenon based on the premise that sustained research effort towards studying conceptually overlapping/redundant constructs, while treating them as independent, can hamper the development of the field. We use prototyping, a method adopted from psychology, to examine consumers’ views of these constructs, and then identify relationship contexts where constructs are distinct or redundant. [ABSTRACT FROM AUTHOR]
Iglesias, P., Izquierdo, P., Yañez, P., Vilán, J.A., Arias, A., Segade, A., and Casarejos, E.
Instrumentation viewpoint; 2018: Núm.: 20
It is at least two decades since the conventional robotic manipulators have become a common manufacturing tool for different industries, from automotive to pharmaceutical. The advances in manipulators and sensors have given robots the opportunity to become useful for more and more applications. Engineers have taken advantage of the extra mobility of the advanced robots to make them work in constrained environments, ranging from limited joint motions for redundant manipulators to obstacles in the way of mobile (ground, marine, and aerial) robots . However, the incorporation some of these abilities and capacities that are already being used in land, have not made their way to the sea domain. This Abstract describes the project consisting in the design, development and manufacture of a prototype manipulator arm for ROVs introducing innovative fabrication technologies. The work has been done collaboratively among ACSM Maritime Agency SL, CIMA Group and the University of Vigo.
Medlej, Maroun, Stuban, Steven M. F., and Dever, Jason R.
Defense Acquisition Research Journal: A Publication of the Defense Acquisition University. Oct2017, Vol. 24 Issue 4, p626-655. 30p.
SYSTEMS engineering, RAPID prototyping, DEFENSE industries, MANUFACTURING processes, and LIKELIHOOD ratio tests
In 2007, John Young, then-Under Secretary of Defense for Acquisition, Technology and Logistics, mandated the use of "competitive prototyping" strategies in defense acquisition. Further, Department of Defense Instruction 5000.02 includes considerations for prototyping in the acquisition strategy. A 2017 memorandum circulated by Young lists five prototyping benefits, which are expected to "reduce technical risk, validate designs, validate cost estimates, evaluate manufacturing processes, and refine requirements." However, a process to assess whether, and to what extent, a prototype will be or has been successful in achieving these benefits is not currently in use by the Department of Defense. Because cost increases and schedule extension downsides are inherent in prototyping, such an assessment is critical. This research proposes an approach for assessing the likelihood of achieving expected prototyping benefits based on identifying the factors yielding these benefits as well as their relative weights. [ABSTRACT FROM AUTHOR]
Information Services & Use. 2016, Vol. 35 Issue 1/2, p71-75. 5p. 2 Color Photographs, 1 Black and White Photograph.
RAPID prototyping, INFORMATION technology, TECHNOLOGICAL innovations, and BUSINESS partnerships
To build a platform for (high, sustainable) use, we need to know what will thrill users. Finding the right concoction of technology, functionality and design to delight users takes a thousand decisions, pivots and changes. The JSTOR Labs team has been using Flash Builds -- high-intensity, short-burst, user-driven development efforts -- in order to prototype new ideas and get to a user saying "Wow" in as little as a week. In this paper, a distillation of a presentation I gave at NFAIS 2015, I will describe how we have done this, highlighting the partnerships, skills, tools and content that help us innovate. [ABSTRACT FROM AUTHOR]
Plouffe, Christopher R., Nagel, Duane, Bonney, Leff, Hochstein, Bryan, and Salas, Jim
Journal of Marketing Theory & Practice. Winter2020, Vol. 28 Issue 1, p79-97. 19p. 2 Charts.
CUSTOMER cocreation, BUSINESS enterprises, and VALUE chains
We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the "sale" and delivery to an initial customer, and its potential dissemination to the broader marketplace as a more standardized product/service offering. Particular attention is paid to the emerging discussion of value co-creation and Service-Dominant logic. Key tenets of the Austrian School of Economics are leveraged to identify how the selling firm, sales employee, and buying firm co-create value, and the "solution" itself. Thus, providing a deeper understanding of the "end-to-end" value chain of activities and drivers of firm performance. [ABSTRACT FROM AUTHOR]