BusinessWeek. 1/12/2004, Issue 3865, p105-105. 1p. 1 Color Photograph.
BIOTECHNOLOGY industries, BIOTECHNOLOGY, NEW product development, COMMERCIAL products, PRODUCT management, PRODUCT acceptance, CAPITALISTS & financiers, RAPID prototyping, SALES, and FORECASTING
Looks at the biotech industry and projects a comeback in the new year. How bad 2003 was for the industry; Good news in the form of new product approvals and promising results for experimental drugs; Caution that the recovery is still fragile; Contention that there won't be a boom unless new products hit the market and sales rise; Investors who are seeking solid bottom lines; Thought that there will be some spectacular company failures during the year; Belief that new FDA Commissioner, Dr. Mark B. McClellan is friendly to the industry and quicker to approve drugs than his predecessor.
Purpose – The main aim of this paper is to present a framework to create a better understanding of the context and aid the portfolio management process. The paper seeks to present a case to illustrate the proposed methodology, identifying and measuring the success parameters for a project in a portfolio. Design/methodology/approach – The research method is a qualitative and quantitative mixture and it is presented as a study case. The primary data were obtained using semi-structured interviews with decision makers. Bibliographic research is used in order to construct the theoretical framework and the intervention instrument adopted is the multicriteria decision aiding methodology – constructivist (MCDA-C). Findings – The methodology allows the criteria that must be taken into account, according to the decision makers' values and preferences in the project selection and sorting processes, to be visualized. The framework supports the ordinal and cardinal measurement of the project performance, making it possible to compare and rank proposals, as well as providing a process to improve project proposals. Practical implications – This process has helped in negotiations between stakeholders in a portfolio context and, consequently, has helped the chief project officer (CPO) to select and prioritize strategic projects within the demand for new products. Originality/value – This paper offers an empirical understanding of the application of performance measurement to portfolio management context and identifies complementary tools in this interdisciplinary area. [ABSTRACT FROM AUTHOR]
Business Finance. Mar2005 Supplement, Vol. 11, p11-17. 6p. 1 Black and White Photograph, 3 Diagrams, 1 Chart, 1 Graph.
BUSINESS planning, CAPITALISTS & financiers, STAKEHOLDERS, COMMERCIAL products, RAPID prototyping, and INDUSTRIAL research
Focuses on the achievement of strategic objectives through effective communication of all stakeholders. Alteration of the business model; Improvement of the design of new products; Cultivation of additional channels to prepare for the future.