BusinessWeek. 1/12/2004, Issue 3865, p105-105. 1p. 1 Color Photograph.
BIOTECHNOLOGY industries, BIOTECHNOLOGY, NEW product development, COMMERCIAL products, PRODUCT management, PRODUCT acceptance, CAPITALISTS & financiers, RAPID prototyping, SALES, and FORECASTING
Looks at the biotech industry and projects a comeback in the new year. How bad 2003 was for the industry; Good news in the form of new product approvals and promising results for experimental drugs; Caution that the recovery is still fragile; Contention that there won't be a boom unless new products hit the market and sales rise; Investors who are seeking solid bottom lines; Thought that there will be some spectacular company failures during the year; Belief that new FDA Commissioner, Dr. Mark B. McClellan is friendly to the industry and quicker to approve drugs than his predecessor.