TARGET costing, PROTOTYPES, PRODUCT design, RAPID prototyping, and SUPPLIERS
Prototyping allows firms to evaluate the technical feasibility of alternative product designs and to better estimate their costs. We study a collaborative prototyping scenario in which a manufacturer involves a supplier in the prototyping process by letting the supplier make detailed design choices for critical components and provide prototypes for testing. While the supplier can obtain private information about the costs, the manufacturer uses target costing to gain control over the design choice. We show that involving the supplier in the prototyping process has an important influence on the manufacturer's optimal decisions. The collaboration results in information asymmetry, which makes parallel prototyping less attractive and potentially reverses the optimal testing sequence under sequential prototyping: It may be optimal to test designs in increasing order of attractiveness to avoid that the supplier does not release technically and economically feasible prototypes for strategic reasons. We also find that the classical target costing approaches (cost‐ and market‐based) need to be adjusted in the presence of alternative designs: Due to the strategic behavior of suppliers, it is not always optimal to provide identical target costs for designs with similar cost and performance estimates, nor to provide different target costs for dissimilar designs. Furthermore, the timing is important: While committing upfront to carefully chosen target costs reduces the supplier's strategic behavior, in some circumstances, the manufacturer can take advantage of this behavior by remaining flexible and specifying the second prototype's target costs later. [ABSTRACT FROM AUTHOR]
As relationship marketing research evolved, a number of key constructs emerged. Some scholars have argued that these constructs are not conceptually or empirically distinct. We investigate this phenomenon based on the premise that sustained research effort towards studying conceptually overlapping/redundant constructs, while treating them as independent, can hamper the development of the field. We use prototyping, a method adopted from psychology, to examine consumers’ views of these constructs, and then identify relationship contexts where constructs are distinct or redundant. [ABSTRACT FROM AUTHOR]
Policy & Practice. June 2019, Vol. 77 Issue 3, p12, 4 p.
Government regulation, Company business management, Human services -- Laws, regulations and rules, Human services -- Psychological aspects, Pilot projects -- Management, Pilot projects -- Psychological aspects, Policy sciences -- Methods, Policy sciences -- Psychological aspects, and Prototypes (Psychology) -- Analysis
"I didn't know it would take this long, or what the next stepes were. I waited a long time and had to hurry to complete some forms before a deadline. [...]
Iglesias, P., Izquierdo, P., Yañez, P., Vilán, J.A., Arias, A., Segade, A., and Casarejos, E.
Instrumentation viewpoint; 2018: Núm.: 20
It is at least two decades since the conventional robotic manipulators have become a common manufacturing tool for different industries, from automotive to pharmaceutical. The advances in manipulators and sensors have given robots the opportunity to become useful for more and more applications. Engineers have taken advantage of the extra mobility of the advanced robots to make them work in constrained environments, ranging from limited joint motions for redundant manipulators to obstacles in the way of mobile (ground, marine, and aerial) robots . However, the incorporation some of these abilities and capacities that are already being used in land, have not made their way to the sea domain. This Abstract describes the project consisting in the design, development and manufacture of a prototype manipulator arm for ROVs introducing innovative fabrication technologies. The work has been done collaboratively among ACSM Maritime Agency SL, CIMA Group and the University of Vigo.