Fortune International (Europe). 4/5/2004, Vol. 149 Issue 6, p40-47. 7p. 5 Color Photographs, 9 Black and White Photographs, 1 Chart.
EXECUTIVES, COMMERCIAL products, PRODUCT management, INVENTORS, NEW product development, RAPID prototyping, CORPORATE divestiture, MERGERS & acquisitions, ECONOMIC development, and EMPLOYEES
Highlights Jeff Immelt the CEO of General Electric who is following a time-honored GE tradition of abandoning the most treasured ideas of his predecessor; How he differs in style and vision from Jack Welch; Businesses Immelt has bought into the GE family and those he is spinning off; Comment from Immelt that GE must make its own economic growth; Reinstatement of the "House of Magic" where GE inventors can pursue new goals and new products; How the continuity of the business feeds the courage of its leaders.