Presents an excerpt of Michael Scharge's book `Serious Play: How the World's Best Companies Simulate to Innovate.' Design challenges that confront cultures of prototyping; Companies' need to upgrade and enhance their modeling, prototyping and simulation cultures.
MARKETING strategy, PRODUCT management, NEW product development, RAPID prototyping, and SKIS & skiing
The article discusses how Rossignol, a ski company based in Park City, Utah, is planning to launch the Seven Artistic Sins project in February 2008. The Seven Artistic Sins project centers around seven artists interpreting the seven deadly sins into designs for a new line of skis. The new products are the first step in the ski company attempting to give its brand a younger, more urban appeal since being acquired by Quicksilver in 2005.
BUSINESS planning, NEW product development, PRODUCT management, PRODUCT lines, INDUSTRIAL research, and RAPID prototyping
The article discusses how Anheuser-Busch introduced more than 80 new products and line extensions in 2007, but in 2008 the company is planning to tone down the approach. Anheuser-Busch indicated that they will continue to release new products, but they promised new SKUs will be backed by information collected over 15 months about consumer beverage choices based on occasions, taste and need stats.