TECHNOLOGICAL innovations, RAPID prototyping, MARKET share, ELECTROOPTICAL devices, OPTOELECTRONIC devices, and RADIO frequency
A national silicon foundry for companies to prototype inventions quickly, in a commercially secure environment, is needed if Great Britain, is to capture its share of the security imaging market, according to an influential Government report. The report on exploiting the electromagnetic spectrum by the development of RF and electro-optical devices, admitted a foundry would be expensive but said it was "still an attractive option" to enable Great Britain to gain a market share worth £250m. To fully capitalise on the opportunity both a prototyping and a mass production foundry would be needed. The report by the Foresight group concluded that these RF and optical device technologies would be worth £ 8bn to Great Britain suppliers if exploited properly. All optical data handling, allowing high speed, high capacity broadband networks, would use optical switches.
NEW product development -- Marketing, TECHNOLOGICAL innovations, MARKETING models, MARKETING research, BUSINESS models, CONSUMER research, INDUSTRIAL research, SERVICE industries, PRODUCT management, RAPID prototyping, and BANKING industry advertising
The adoption of new products and services is of increasing importance to many industries. This is especially so for those organisations that are marketing technological innovations. In this paper a model of the perceived renovation attributes and the personal characteristics of adopters and non-adopters was developed, based on literature and consumer research. These are then tested using a questionnaire concerned with the UK market for direct banking services. The results are presented in detail which indicate that the model presented is an excellent predictor of adoption behaviour. From these results a number of interesting implications have been highlighted for marketing practice. [ABSTRACT FROM AUTHOR]