MOBILE communication systems, TECHNOLOGICAL innovations, COMPUTER software development, MANAGEMENT, VIRTUAL prototypes, and INTEL microprocessors
Intel has driven innovation in computing over decades. Intel's goal is to bring the powerful x86 Intel® Architecture to virtually all computing devices. Rarely are those devices used in isolation. Instead, virtually everything that computes connects, be it wired or, increasingly, wireless. The proliferation of mobile devices puts a particular emphasis on cellular connectivity, bringing about an always-on, always-connected lifestyle. Those consumer-oriented devices are characterized by fast-paced innovation where more and more functionality is implemented in software. Fast-paced innovation is only possible if software and system verification can be done before the availability of silicon. In response to this challenge, development teams at Intel adopted virtual prototypes (VPs), which are simulation models of the entire system hardware and the verification environment. These VPs consist of transactionlevel models, which are far more abstract than RTL representations. The chosen level of abstraction must properly balance features to be modelled on the one hand and simulation speed on the other. Simulation speedups of more than two orders of magnitude as compared to RTL enable the simulation of complex use cases. This allows pre-silicon system concept validation and production software development. This article describes the infrastructure and methodology used for transaction-level modeling at Intel and outlines a number of success stories for integrated mobile platforms. [ABSTRACT FROM AUTHOR]
COMMERCIAL products, TECHNOLOGICAL innovations, BUSINESS, RAPID prototyping, MARKETING, PRODUCT management, INDUSTRIAL research, MANAGEMENT, and MINERAL waters
Senior managers are increasingly being advised that innovation is a good thing for a business. This advice comes from a variety of sources-politicians, business community leaders, and management publications. It is of course well-intentioned advice: The problem is that the advice givers rarely point out why innovation is a good thing, apart from vague assertions that without it companies have no future. While for most businesses this is manifestly true, it is also true of a whole range of other management responsibilities. Thus it is necessary to appreciate what is distinctively important about innovation in order to understand fully why it is critical to a company's future. The dictionary definition is helpful here: "something newly introduced ... a novel practice, theory etc. ... the alteration of what is established." Applying this to marketing, an innovation can be defined as a new product, process or system which has the potential to create an entirely new market, or change an exiting one in a way which creates new patterns of competitive or customer behavior. A marketing innovation does not necessarily need to be technically novel; the point in marketing terms being that the customer should perceive it to be novel. Mineral water was nothing new when Perrier was launched on the British market.
This article presents several conference paper abstracts on technology and innovation management, including and examination of whether varieties of capitalism theory properly describes the empirical world of technological innovation, a framework for exploring why industry incumbents lose their leadership positions to attackers in the face of seemingly innocuous technological changes, and empirical research into the nature of business relationships, knowing and learning in the British and Italian motorsport industries.
INFORMATION technology, TECHNOLOGICAL innovations, INVENTORY control, COMPUTER software, DEPARTMENT stores, COMPUTER systems, C++, RAPID prototyping, and MANAGEMENT
The article reports on information technology (IT) implemented by Mervyn's department store to manage inventory control. The authors focus on the development of Mervyn's Planned Store Inventory (PSI) computer software system. The PSI system is designed to anticipate fluctuating sales in local markets so that inventories can be supplemented accordingly. The authors discuss the rapid development of the innovation, a process which included technological contributions from outside IT consultants. The integration of C++, a programming language used for production systems, is discussed. Updates added to the system since its development in 1994 are also mentioned. INSET: A CHRONOLOGY OF THE PSI SYSTEM.