Campaign. 6/25/2010 What Next in Digital, p15-15. 1p.
RAPID prototyping, INTERNET, LABORATORIES, NEW product development, and THREE-dimensional printing
The article discusses the implication of being in a world of three-dimensional printing wherein there is much to be gained by making something real and seeing how a product works in the real world rather than in a laboratory or an office. It states that the nature of Internet will make it possible to predict the next thing to gain attraction and helps for the brand to create several bits of interesting things that do not cost much. It notes that rapid prototyping approach is a useful strategy.
The article focuses on the growing popularity three-dimension three-dimensional (3D) printing in the business sector in Great Britain. It cites the move of the automobile company Ford Motor Co. and toy firm Red Bull Racing Ltd. to use 3D printers, which help them save costs and time in producing their respective products. It also mentions the initiative of print ships to adopt 3D printing on their operations due to its reliable and fast performance.
PrintWeek (Haymarket Business Publications Ltd). 7/10/2009, p10-10. 1/4p.
BUSINESS partnerships, RAPID prototyping, WORKFLOW software, and STRUCTURAL design
The article focuses on the partnership formed by Kodak with Arden Software for the market of three-dimensional (3D) structural design and prototyping packages in 2009. The strategic alliance included the integration agreement concerning the Impact software of Arden and the Prinergy Powerpack workflow system of Kodak. A collaborative marketing for complementary products, such as Kodak CTP and proofing solutions, has also been agreed upon by both companies.
EVENT marketing, RAPID prototyping, and NEW product development
The article highlights the pre-event planning, challenges met and solutions applied by Honda (UK) and Poundland for their conferences. The annual Corporate Charter Conference is being held by Honda for its corporate leaders to be updated on new products and to set sales objectives. Poundland, on the other hand, held its 2012 annual conference to provide hands-on experience for store managers on its Halloween and Christmas ranges.
NEW product development, INDUSTRIAL research, RAPID prototyping, and INSURANCE companies
This article reports that Great Britain-based general insurer Norwich Union PLC is stepping up its programme of major product innovation. An early result is Pay-As-You-Drive insurance, based on satellite technology, which has been successfully trialled among customers in the young-driver, fleet and personal motor markets. But much more is to come, and marketing teams have an influential part to play.
COMMERCIAL product testing, TELEVISION broadcasting, NEW product development, ADVERTISING, and CUSTOMER services
The article focuses on the appropriate form of testing for a product or service by marketers. Topics include recommendations on pre-testing of broadcast work and prototyping of a product or service, collaborative efforts of interaction designer, producer, technologist, developer, writer and strategist in designing of a broadcast work and the impact of prototyping on development process and broadcast creations.
PRINTING industry, RAPID prototyping, PRODUCT management, PRINTING, DIGITAL printing presses, and PRINTING machinery & supplies
The article informs that as selling repro to the cost conscious packaging customers has become more and more difficult, the survivors in the industry have tried to safeguard margins by concentrating on improving quality and service, and adding digital print. Bulonecompany with ambitious plans for the future has also been putting money into developing new products. YRG Group specializes in flexo at sites in York and Manchester, and partnership operations at two leading label printers. In the past three years it has spent more than £ 5m with an eye to opening up new business in the sleeves market and additional work across its conventional operations by offering enhanced color. INSETS: How Opaltone works;Tork Repro's background.
RADIO advertising, ADVERTISING agencies, and ADVERTISERS
The article discusses the importance of radio as a medium in advertising in Great Britain. Tony Hertz, the founder of Hertz:Radio, says that radio has declined in degree of skill and passion applied and agencies must retrain people at all levels on basic radio skills. Craig Mawdsley, the joint head of planning at Abbott Mead Vickers BBDO, says that radio should be as prototyping that would allow agencies and advertisers to test a range of messages and creative treatments in real markets.
EXHIBITIONS, COMPUTER software industry, RAPID prototyping, PRODUCT management, INDUSTRIAL research, DIGITAL printing, DIGITAL printing presses, and INKING (Printing)
This article reports that Digital Print World (DPW) in London, England, this week is going to deliver and those companies that took space are meeting customers. Despite there being a massive show earlier this year, there are new products to be seen at Olympia alongside those that appeared at Drupa. However, DPW appears to have tapped into a new stream for print exhibitions with an audience that is as much drawn from the design and buying community as from the ink, or increasingly toner, on paper brigade. Much web-based software, on show at DPW and elsewhere, tackles this via the route of giving the buyer choices at every turn--brochure or business card, full colour or spot and so on. The drawback is that the software overcomes the human problem by factoring it out and the result is that the tools are very inflexible.
INVESTMENTS, APPLICATION software, THREE-dimensional printing, and STEREOLITHOGRAPHY
The article offers updates on technological advances that are ready for 2015. Oculus Rift VR Inc., which has made the biggest strides in space, plans to launch a consumer product in 2015. Google Inc. revealed its plan of making significant investment of improving the performance of mobile web apps. Three-dimensional printing will remain as professional rapid prototyping in the market.
INDUSTRIAL design, CUSTOMIZATION, PRODUCT design, BRAND image, MARKET positioning, and PACKAGING industry
Reports on the proposal of Kinneir Dufort to move away from mass manufacture to mass customization with production runs of just one product. Advantages of improvements to product prototyping methods that resulted in the creation of food-on-the-go delivery systems at point of purchase; Creation of packs that reflect established brand values; Launch of a range of branded skincare products that communicate both indulgent luxury and health benefit for mature consumers.
Focuses on the innovations in packaging systems. Importance of proper prototyping tools in making packaging concepts commercially viable; Emergence of self heating and self cooling cans; Growth of flexible pouches.
Revolution (14605953). 2009 Insider's Guide to Digital, p48-48. 3/4p.
WEBSITE usability, WEBSITES, WORLD Wide Web, and INTERNET
The article offers information on web accessibility and usability. To run larger, geographically diverse tests with participants online, brands are adopting remote usability testing. Trenton Moss, director at Webcredible, shares the decreasing interest in incorporating eye tracking into usability projects due to its limits. The article also highlights the emergence of free online prototyping tools which are used to create, share, and refine wireframes quickly and cheaply.
PRINTING industry, MERGERS & acquisitions, and DIGITAL printing presses
The article offers news briefs related to the printing industry. Buckingham Colour Press and Colour Quest are planning to merge to create a B2 powerhouse with an £11m turnover. Mondi Packaging Flexibles prefersAgfa's Dotrix inkjet digital press for packaging prototyping and short run production. Real Digital International has been hailed as the largest customer worldwide for cross-media personalized communications tool XMPie.
DIGITAL printing presses, PRINTING presses, and PRINTING machinery & supplies
Reports on AGI Labels' launch of Digital Cell, an onsite digital makeready system for customers to view and fine tune their jobs. Prototyping of the work on the company's Indigo digital press; Comments of technical operations manger Phil Smith on capabilities of the technology.
TRADE shows, PACKAGING industry, PACKAGING, and TECHNOLOGY
The article reports developments related to the trade shows of packaging industry in Great Britain. Kornelis introduces its new two-piece sprinkler cap. Laser Lines features its Rapid prototyping machine. Stonecube's PrintDevizor, a new print visualization technology, will be launched in April. Constar offers oxygen protection solutions for foods in polyethylene terephthalate packaging. Harlands Labels will show the latest self-adhesive labels.