Wireless Systems Design. Mar2004, Vol. 9 Issue 2, p14-15. 2p.
RATE of return, TECHNOLOGICAL innovations, RAPID prototyping, SEMICONDUCTOR industry, PRODUCT differentiation, and GATE array circuits
The article describes how prediction of the return on investment (ROl) can be done for implementing a new technology or design flow . Most companies have some internal-rate-of-return (IRR) target that must be met before investing in a new technology. It also examines the prototyping platform that used multiple field-programmable gate arrays (FPGAS) in a semiconductor company. The design was a 1.5-million-gate, digital baseband, application-specific integrated circuit (ASIC). This design contained only logic. Rapid prototyping not only helps in risk reduction but it allowed to get the market first. Such rapid customization, in turn allows original-equipment-manufacturer (OEM) product differentiation and quicker product certification.