ADWEEK. March 17, 2014, Vol. 55 Issue 11, p15, 1 p.
Time to market, Market trend/market analysis, Company business management, Competitive advantage -- Analysis, Competitive advantage -- Forecasts and trends, Product development -- Analysis, Product development -- Forecasts and trends, New business enterprises -- Management, New business enterprises -- Services, and Environmental impact analysis
Eager to forge deeper creative bonds with clients and build a transformative agency culture? Look to the inventors. In search of exponential returns for their customers, employees and shareholders, today's [...]
POINT-of-sale advertising, ELECTRONIC commerce, CONSUMER behavior, RAPID prototyping, and MARKETING
The article discusses the transformation of a retail and shopper marketing company The Integer Group into commerce marketing agency. Topics include consumers' behavior as shoppers, the need for expertise to make advancements in the organization of clients, and rapid prototyping concept in digitizing retail stores.