American Banker. Jan 18, 2007, Vol. 172 Issue 12, 16
Contract agreement, Company Web site/Web page, Financial services industry, iRise Inc. -- Contracts, Citigroup Inc. -- Contracts, Citigroup Inc. -- Service enhancement, Web sites -- Service enhancement, Financial services industry -- Contracts, Financial services industry -- Service enhancement, and Computer software industry -- Contracts
Citigroup Inc. plans to increase standardization in its global network of Web sites over the next two years by using Internet prototyping tools. Michael D. Chandler, Citi's director of user [...]
BUSINESS, MERCHANTS, PRICING, RAPID prototyping, INDEPENDENT sales organizations, and POINT-of-sale systems
The article provides tips for independent sales organization's(ISO) survival. It states that one must identify the product which pose an attrition to merchant base. It mentions that before adding a product, one must insist on talking to merchants who already use it. One must read all terms and conditions, pricing models funding limits and hold periods. It mentions that though there are more products and services are there to consider, some are massively disruptive.
DATABASE design, DATABASE marketing, PRODUCT lines, and QUERY languages (Computer science)
The author addresses the difficulty of designing sales and marketing databases. He observes that there is a huge opportunity to drive more usage across product lines rather than push single products to individual customers. He explains the problem with correlating browsing with buying. He suggests that scenario and query prototyping should be standard operating procedure.
American Banker. 11/21/1997, Vol. 162 Issue 225, p14. 2p. 1 Black and White Photograph.
MARKETING, BANKING industry, and TECHNOLOGICAL innovations
Opinion. Looks at the use of data-driven marketing as a tool for attracting and retaining customers in a major retail bank in the United States. Hurdles faced by an executive in persuading the bank's telemarketing center to use a data-driven approach; Creation of an initiative to improve telemarketing's sales productivity; Benefits from the prototyping effort.
American Banker. 9/9/1997, Vol. 162 Issue 173, p30. 4/9p.
Opinion. Focuses on the concept of strategic customer targeting in banking. Two elements encompassing the concept; Steps in rapid prototyping; Features of cross-selling; Problems commonly encountered in customer targeting.
BroadVision, Inc. is the leading supplier of enterprise-class application solutions for personalized, one-to-one business systems on the global Internet. These solutions enable rapid and cost- effective prototyping, development, and ongoing [...]