HOTELS, BUSINESS travelers, EXHIBITIONS, GUEST rooms, and ARCHITECTURAL designs
The article discusses the project, Hotel of Tomorrow (HOT), that was created and led by Gettys, a hospitality design firm in Chicago, Illinois and "Hospitality Design" magazine which asked participants to design the hotel guestroom of 2025 for the business traveler, without monetary restraints and by using the same architecture available today. The two-day ideation began with "visioning: figuring out the big idea," according to HOT ideation leader Matt Phillips of Phillips + Co., a strategizing firm in Chicago that helps companies think differently about their brands and products. Highlights include "My Spa," the bathroom that brings the hotel spa to the guest; "Dynamic Window Imagery," a technologically advanced hotel window that can make a bad day look beautiful; and "Instant Room Service," a pneumatic and robotic meal delivery and preparation service that operates faster than humans. With the HOT ideation complete, seven themes emerged: efficiency, escape, wellness, personalization, connectivity, ecology, and other. The next step was prototyping. The first HOT exhibit will be built for the HD2005 Expo and Conference, from May 5-7 in the Sands Exposition center in Las Vegas, Nevada.