Management of Organizations: Systematic Research. 2006, Issue 37, p105-118. 14p.
NEW product development, COMMERCIAL products, RAPID prototyping, PRODUCT management, INDUSTRIAL research, and MARKETING
The article presents communicational and analytical models of new product diffusion. The models explain how advertising affects new product adopters, the stages of effects, what adopter groups should be targeted, what should be the optimal content of new product advertising. [ABSTRACT FROM AUTHOR]